2020 Winner

CASE SUMMARY

The devastating impact of plastic is not always visible to the eye. But it is real. When Brita launched its Premium Water product, it demonstrated the system as an alternative to bottled water by partnering with Natural Plasticity to create a giant bottle and straw installation at Toronto’s “Night It Up” and Vancouver’s “Richmond Night Market” – events that attract a multicultural audience, which Brita was looking to connect with by offering them solutions to plastic waste in the form of Brita reusable bottles and water filtration systems.

Credits

Agency: Balmoral Marketing Inc.
President & CEO: Sharifa Khan
Vice President & GM: Jeffrey Almeida
Creative Director: Ian Koo
Chinese Copywriter: Adia Li
English Copywriter: Sameer Mittal
Art Director: Nicholas Chan
Digital Manager: Grant Leong
Production Manager: Michael Lui
Account Director: Yuli Wang
Account Manager: Antonia Liang
Client: Brita Canada