2020 Winner

CASE SUMMARY

For Willow Biosciences rebrand, Critical Mass placed the molecules taken from a double helix, the brightly charged bands found in DNA, which sits at the heart of Willow — a forward-thinking biosynthesis company. The colourful molecules were applied in sporadic fashion against a predominantly black and white color palette, allowing nature, science, people and products to fill the dark space.

Credits

Joel Harding - Art Director
Chrissie Graboski - Group Strategy Director
Matt Stapley - UX Designer
Mike Pardy - Senior User Experience Designer
Martine Lavoie - Art Director
Addy Graves - Market Research Lead
Rudi Skrudland - Market Researcher
Daisy Swain - Copywriter
Alvan Le - Marketing Science Analyst
Mark Szabo - Associate Director, Market Research
Steven Mudie - Search Strategist
Sebastian Gonzalez - Developer
Ryan Hull - Developer
Chad Kolesnik - Senior Producer