2019 Winner

Farnham Ale & Lager

A Bit Bitter

lg2

SilverPress - Magazine Campaign

Dreams don’t always come true, which can make you bitter. This print work tracks a few unlucky souls as they grow up, dreaming of winning the World Cup, having kids or marrying their true love. As they age, their dreams age with them, until adulthood makes them realize they don’t always get what they want. A thought bubble filled with dreams eventually becomes empty, transforming into the foamy head of a beer pint.

Luc Du Sault - Creative Director (lg2)
Luc Du Sault, Andrée-Anne Hallé - Writer (lg2)
Anthony Verge, Sandrine Le Blanc - Art director (lg2)
Anthony Verge, Sandrine Le Blanc - Illustrations (lg2)
David Boivin - Mac artist (lg2)
Félix Blanchet-Levesque - Account manager (lg2)
Julie Pichette - Production director (lg2)
Sylvain Grégoire - Mac artist (lg2)