Multi-generational Asian and South Asian families often share a single home, which means Wi-Fi signal strength gets stretched thin. To promote its Boost internet services, binaural radio ads in Cantonese, Mandarin, Hindi and Punjabi moved its narrator around the left and right stereo channels to make it sound like they were moving around the listener’s house, marveling at the signal strength.

Audio:

Boost Wifi - Every corner Mandarin

Boost Wifi - Every Corner Hinglish

Boost Wifi - Every Corner Cantonese

Boost Wifi - Every Corner Punjabi