There’s something iconic in the shape of an orchestral string instrument. Whether it’s the violin or cello, they all seem to share a sharp rounded edge. Incorporating those classic lines in the letter “O,” the 116-year-old Orchestre Symphonique Québec relaunched its corporate identity across all brand touchpoints. Playbills were rolled out in bright shades of pink, blue, yellow and green, while promotional material used the “O” to pull out details, like a conductor leading the charge.