Newscasts provide warnings of disturbing or inappropriate content. But what about scenes of vulgarity and misogyny found in videos on YouTube? The YWCA wanted to warn audiences of the content they consume online. So it used unskippable six-second ads to tackle sexualisation in music videos. The organization rolled out orange warning labels (akin to TV advisories) highlighting issues like “overt sexualisation,” “abusive behaviour” or “chauvinistic content.” The video warnings encouraged people to think critically about the messages being presented in popular content.