2026 Winner

As Simons expands its national footprint, “Dress Yourself” positions the brand as both retailer and cultural platform. The campaign visualizes self-expression through an urban spectacle, with dancers, cyclists and parkour athletes rising into the air with accompanying flowing garments, turning fashion into motion and identity into performance. Timed with the opening of its flagship Eaton Centre location, the work extends across video, OOH and social, with high-impact placements in major transit and entertainment hubs. Beyond awareness, the campaign reinforces Simons’ investment in Canada, anchoring the launch within a broader narrative of growth and cultural relevance. The store itself, blending fashion and art through curated environments and Canadian works, mirrors the campaign’s message, positioning Simons as a destination where expression, creativity and retail converge.

Credits

Client: Simons
VP Brand Image: Harry Tsantarolakis

Production Company / Creative Agency: Scouts Honour
Director / Creative Director: Mark Zibert
Executive Producers / Producers: Simon Dragland & Rita Popielak
Directors Of Photography: Eric Kaskens & Mark Zibert
Art Director: Tricia Zaremba
Copywriter / Photographer: Thomas Dagg
Toronto Stylist: Kate Day

Editorial: Nimiopere Editorial
Executive Producers: Jenna Edwards & Julie Axell
Editor: Graham Chisholm
Assistant Editors: Shalini Menon & Lucas Wurstlin

CG, VFX & Colour: Tantrum Studio
VFX Supervisor / Colourist / Camera Operator: Dominik Bochenski
Executive Producer: Victoria Holt
Compositors: Davide Di Santo, Piers Larchet, Bala D, Dan Ciancone
Compositing Assistant: Braden Wannamaker
3D Artists: Rogerio Miyagi, Steve Choptiany


Audio House: We Are Walker
Senior Executive Producer/Partner: Stephanie Pigott
Executive Producer: Dottie Scharr
Mix & Sound Design: Jacob Brody
Song: “Just Stand There” By Fred Again.. And Soak

Production Service Company: Moonlighting Commercials
Executive Producer: Shayne Brookstein
Line Producer: Suzanne Currie
Production Manager: Wade Olckers
Stunt Coordinator: Leander Lacey
Movement Choreographer: Luke De Kock
Production Designer: Sarah-Jane Mould
Wardrobe Stylist: Catherine De Reuck

Casting: Kamikaze Casting
Casting Director: Lee-Ann Hendrickse