2026 Winner

In live sport, you can’t look away without missing something important – “Unmissable Moments” was based on that tension. Built around Stella Artois’ Worth More platform, the campaign leaned into the reality that the biggest moments in tennis happen in an instant, and are gone just as quickly. Timed to coincide with finals at major tournaments like Wimbledon and Roland-Garros, each OOH and print execution placed viewers courtside at a championship point, only to have the defining moment partially obscured by a Stella Artois bottle. The idea: even history-making moments might be worth missing for the right experience. By launching in real time, the work embedded itself in peak fan attention, turning a passive sponsorship into an active statement. It reframed distraction as a conscious choice, reinforcing Stella Artois as something worth prioritizing, even when the stakes are at their highest.

Credits

AB InBev | Stella Artois:
Richard Oppy - Global Premium Co
Tim Ovadia - Global VP Stella Artois
Andre Amaral - Global Marketing Director, Stella Artois
Chris Jones VP Premium Brand
Kevin Bell - Head of Stella Artois US Marketing
Samantha Danzinger - Director, Media
Caitlin Yeoman - Global Brand Director, Stella Artois
Sydney Willet - Marketing Director, Stella Artois
Maxwell Wilkinson - Director, Sports Marketing
Reginald Louisne - Director of Digital Marketing, Stella Artois
Maggie Bowen - Sr. Regional Media Manager
Jessie Landers - Stella Artois Marketing Director Europe
Simone Redelinghuys. - Sr. Account Director

GUT

[GLOBAL]
Gastón Bigio - Founder & Creative Chairman
Anselmo Ramos - Founder & Creative Chairman
Andrea Díquez - Global CEO
Fernando Ribeiro - Global CSO
Carmen Rodríguez - Global CGO

[TORONTO]
Max Geraldo - Chief Creative Officer
Ryan O’Hagan - Managing Director & Partner
Matthew Kenney - Creative Director
Marcha Bellusci - Creative Director
Marco Salvador - Associate Creative Director
Miguel Cedeño - Associate Creative Director
Roland Clairvoyant - Sr. Art Director
Anne Bertrand - Sr. CopyWriter
Elizabeth Reyna - Group Account Director
Molly Armstrong - Account Supervisor
Vivian Poon - Producer
Alie Coolidge - Director Communications, North America

[MIAMI]
Juan Javier Peña - Chief Creative Office
Sandra Alfaro - CEO North America
Monique Beauchamp - Group Account Director

[NY]
Lucas Bongioanni - Chief Creative Office

PRODUCTION:

Glory:
Philip Donnelly - Studio Lead
Chris Newcomb - Sr. Director, Graphic Production
Melina Furlong - Production Designer
Daniel Rosario - Motion Designer

Rodeo Production/Rodeo FX Inc:
Jason Hennessy - Photographer
Thomas Lee - Lighting assistant
Jeff Jamieson - Digitech
Daniel Onori - Prop Stylist
Visual Box - Post/Retouching
Lucas Ranalli - Production Coordinator
Rachel Bélanger-Leclair - Producer

Golden Image Group (Retouching):
Jose Altamar - Retouch Artist
Cristian Monroy - Retouch Artist

MEDIA AGENCY:
Publicis