2026 Winner

In the face of escalating wildfires, Fire Bloom Honey Lager turned devastation into a regenerative idea. Best of Kin brewed a beer using fireweed honey – produced from the first flower to grow after fires – linking every element of the product to renewal. From flame-painted labels to smoky OOH and a launch event featuring displaced musicians, the campaign embedded the story into every touchpoint. More than symbolic, it delivered measurable impact, with proceeds funding reforestation and community rebuilding across Alberta. The results were both environmental and cultural: more than 200,000 trees planted, strong sell-through across batches and more than $3.5 million in earned media, proving that, with the right idea, brands can turn crisis into meaningful action.

Credits

“FIRE BLOOM” CREDITS (2026 MARKETING AWARDS)
COMPANY CREDITS Agency:
TANK Worldwide
Animation Studio: MOOCO Studio
Sound Design Studio: Estudios Machina
Client: Best of Kin

INDIVIDUAL CREDITS
Chief Creative O icer: Marty Martinez
Executive Creative Director: Sebastián Benítez González
Creative Director: Camilo Monzón Navas
Associate Creative Director: Jasmine Papillon Smith
Designer & Art Director: Eve Trudel-Lévesque
Art Director: Camilo Monzón Navas
Copywriters: Jasmine Papillon Smith / Sebastián Benítez González / Scott Gray
Video & Art Director: Maxence Schlenck
Fumage Artist: Steven Spazuk VP Planning Director: Adam Brain
Account Supervisor: Catherine Fauvel Benoit
Director, Digital Solutions: Jean-Philippe Georges
Senior Producer: Marie-Michèle Lanoix
Creative Excellence Manager: Marion Mason
Head of Business: Ryan Mortson