2026 Winner

Despite industry recognition, Ontario wines are often overlooked in favour of Old World labels, where history acts as a signal of quality. Henry of Pelham wanted to prove its own depth of heritage to wine lovers who influence taste and conversation. Rather than talk about its history, the brand used it as the medium. “The Wine Archive” transformed 200 years of winemaking into a limited-edition series of 50 bottles, each featuring a photographic label developed using the winery’s own wines through an experimental process. Artifacts from the estate’s past, including tools and personal objects, were shot on film, then processed with wine, embedding the product directly into the image. The labels were built as tactile objects, using layered materials, binding techniques and hand-finishing, including wax-dipped seals and individual numbering. The work extended into an immersive launch, where the winery’s barrel cellar became a functioning darkroom, inviting influencers to develop images using wine. By turning heritage into something physical and participatory, the campaign reframed how quality could be seen – not just in the glass, but in the story behind it.

Credits

Client: Henry of Pelham
Agency: Zulu Alpha Kilo
Chief Design Officer: Stephanie Yung
Chief Creative Officer: Jenny Glover
Design Director/Designer: Dejan Djuric, Jeff Watkins
Senior Designer: Paula Dopuda
Creative Director/Copywriter: Jonah Flynn
Creative Director/Art Director: Jenny Luong
Art Director: Olivia Hashka
Business Group Director: Corina Wilkes
Account Director: Jessica Chorney
Account Supervisor: Zainab Mushtaq
Account Executive: Will Stephens
Strategy Director: Meredith Ferguson
Clients: Paul Speck, Daniel Speck, Matthew Speck, Emily Alonzo
Agency Executive Producer: Laura Dubcovsky
Agency Producer: Bita Mazaheri
Integrated Producer: Jess Howard
Studio Manager: Henry Eugenio
Senior Production Designer: Pam Cohen
Media Agency: Zulumatic
Executive Director, Comms Planning & Technology: Sean Bell
Head of Media: Alicia Petralia
Media Team: Shubham, Tania Perales
Production House: Zulubot
Post-Production Company: Zulubot
Director of Post-Production and Operations: Sarah Dayus
Zulubot Executive Producer: Adam Palmer
Senior Content Producer: Kylee Habrowski
Post Producer: Amy Groll
Content Creator: Pablo Rincon
Editor: Erin Brazeau
Lead Interactive Artist: Andrew Martin
Senior Motion Designer: Miguel Natividad
Assistant Editor: Yuseon Yang
Colourist: Santiago Trugeda
Audio Engineer: Rosángela Hernández Gómez
Photography Production House: Sparks Photographers
Managing Director & Executive Producer: Pam Hamilton
Photographer: Gary William Ogle
Photographer: Fabrice Strippoli
Wine Label Printer: Gas Company
Signage Printing: Seamliss Graphics
Prop/set Fabrication: MAWG Design