2026 Winner

Built around restraint rather than spectacle, “Tyler’s Walk” tells the story of Tyler McGregor, a Canadian Paralympic sledge hockey player. Set within a continuous hospital corridor, the film unfolds as a single, evolving space where past and present quietly coexist. Moments from McGregor’s life emerge through lighting, design and invisible VFX, allowing memory to surface without breaking the flow. The approach mirrors his journey – from loss to resolve – while maintaining emotional authenticity. Supported by a three-act score and real audio from his past, the film creates a deeply personal narrative. Launched ahead of the Winter Games, it resonated immediately, generating strong early response and positioning Air Canada within a broader story of Canadian perseverance.

Credits

Client: Air Canada
Andrew Shibata - Vice President, Brand
John Xydous - Director, Brand Strategy and Content Marketing
Annie Couture - Marketing Manager, Brand Content
Anda Marciuc - Marketing Manager, Brand Content
Martine Boulerice - Director, Brand Marketing – Sponsorships, Events & Quebec
Véronique Poulin - Marketing Manager - Sponsorships
Natalie Nitsotolis - Marketing Manager - Sponsorships
Agency: TBWA/Canada
Bryan Kane – CEO
Nancy Crimi-Lamanna – CCO
Shelley Brown – CSO
Tim Welsh - Head of Corporate Communications and Reputation
Jeremiah McNama - ECD
Cody Sabatine - Associate Creative Director, Art Director
Joseph Vernuccio - Associate Creative Director, Copywriter
Shelagh Hartford - Sr. Vice President, Strategy
Ravi Singh - Vice President, Content Lead
Erin Brown-Vandecruys - Group Account Director
Caiti Murray - Account Director
Sylvain Dufresne - Vice President, Head of Creative
AJ Poirier - Associate Creative Director
Ariane Gagné and Marie-Christine Lessard - Copywriter
Anick Rozon - Senior Broadcast Producer
Omnicom Production
Sarah Michener - Vice President, Broadcast
Josh Malone - Senior Broadcast Produce
Production: SPY Films
Kevin Foley - Director
Marcus Trulli, Eugene Marchio and Aasttha Khajuria - Executive Producers
Andy McLeod - Line Producer
Paul Meyers - Director of Photography
David Dennis - Production Designer
Peter Vanstone - Production Manager
Trish Venema - Wardrobe Stylist
Jigsaw Casting - Casting
Offline Edit: Nimiopere Editorial
Graham Chisholm - Editor
Julie Axell and Jenna Edwards - Executive Producers
Lucas Wurstlin - Assistant Editor
VFX and Finishing: TANTRUM Studio
Dominik Bochenski - Creative Director
Victoria Holt - Executive Producer
Margarita Ryenes - Producer
Dan Ciancone and Bala D - Finishing
Davide DiSanto, Piers Larchet and Laura Pino - Compositor
Dominik Wojtarowicz, Rogerio Miyagi and Steve Choptiany - 3D Artists
Braden Wannamaker - Online Assistant
Colour: Alter Ego
Wade Odlum - Supervising Colourist - Partner
Jane Garrah - Executive Producer
Daniel Saavedra - Colour Assistant
Music/Sound: 6 Degrees
Dan McManus - Sound Director, Music Supervisor
Julia Cairns - Producer
John Iaquinta - Re-record Mixer & Sound Designer
Pete Irwin - Assistant Audio Editor
Wojciech Iskierka, Krzysztof Cholewa and Jan Rey - Foley
Anné Kulonen - Composer, Original Score
Music/Sound: Studio Lamajeure
Donevan Adams - Sound Director, Music Supervisor
Media Agency: Air Canada Media Desk
Media Agency: Initiative
PR: Weber Shandwick