2026 Winner

In food delivery advertising, where celebrity-led campaigns dominate, Skip needed to stand out without repeating the formula. With “Skip to the Good Part” already established, the challenge was to make its core idea – convenience – do more of the work. “Writer’s Room” inverted the role of the celebrity. Rather than using Seth Rogen to promote the product, it returned him to a writers’ room with Evan Goldberg, where every idea collapses the moment Skip enters the story. A boxing film loses its arc. A mafia plot loses its stakes. Each scenario is written and constructed to fully inhabit its genre, with dialogue, pacing, production design and original music working together to build tension before abruptly removing it. The humour comes from that precision: not just the premise, but how convincingly each world is set up before being undone. The campaign ran across TV, online video, social and OOH. Within a week, it generated 3.2M organic views, driving a 9% increase in new users and a 6% lift in app downloads.

Credits

Agency: Courage Inc
Dhaval Bhatt: Founder + CCO
Joel Holtby: Founder + CCO
Tom Kenny: Partner + CSO
Niki Sahni: Partner + President
Clair Galea: Partner + Executive Producer
Rami Dudin: Head of Strategy
Saloni Wadehra: Managing Director
Matt Miller: ACD
Tommy Yong: ACD
Sammy Lo: Art Director
Emma Lorenzi: Copywriter
Sarah Moen: Senior Producer
Emily Broad: Account Supervisor
Jordan McConnell: Account Executive
Nikeisha Selva: Account Coordinator
Oliver O’Brien: Senior Social Media Manager
Shahnoor Ijaz: Content Creator
Natalia Banoub: PR Director
Stella MacQueen: Asst Producer

Client: Skip
Rachel MacAdam: Vice President, Marketing
Amy Gaertner: Director Brand & Partnerships
Phil Sylver: Head of Creative, Brand & Content
Bethany Skelton: Associate Director, Brand Promotions & Sponsorships
Cory Bell: Senior Producer
Avery Hoffman: Social Media Manager
Alessia Budaci: Manager, Brand & Promotions
David Kotschorek: ACD
Trevor Tuminski: ACD
Erin McGrath: Head of Engagement & Value Proposition
Travis Reason: Senior Manager, Media
Eleanor Bothwell: Manager, Media & Performance Strategy
Melanie Fatouros-Richardson: VP, Communications and Government Relations
Emma Bowers: Communications Manager
Hannah Korunsky: Associate Director, External Communications
Alex Tripp: Senior Communications Specialist

Production: Spy Films
Director: Evan Goldberg
Starring: Seth Rogen
EP: Marcus Trulli, Aasttha Khajuria, Eugene Marchio, Tova Dann (Caviar)
DOP: Adam Newport-Berra
PD: Shane Valentino
HOP: Tyler Klementti
Line Producer: Brian Etting, Vanessa Lenarduzzi
PM: Jessica Thalmann
PC: Natasha Pleszkewycz
Art Department: Rose Weir
1st AD: Gareth Moses
Gaffer: Torbin Doege
Key Grip: Mark Yates
Wardrobe Stylist: Janine Metacalfe
MUA, Hair: Anya Ellis

Sean Milliken Casting
Casting Director: Sean Milliken

Outsider Editorial
Editor: Chris Murphy
Asst Editor: Daniel Karan
EP: Kristina Anzlingher

Alter Ego
Supervising Colourist: Eric Whipp
Colour Asst: Ben Otten
VFX Supervisor: Joel Osis
Lead VFX Artist: Eric Perrella
3D Artist: Chris Strommer
Senior Producer: Andrew Tavares
EP: Hilda Pereira

Eggplant
Music Director: Adam Damelin & Jamie Pennock
EP: Nicola Treadgold
Audio Engineer: Nathan Handy
Sound Designer: Peter Pacey
PC: Nicole Nadeau

Media: UM
Paloma Jimenez: Senior Director, Planning
Daniel Audia: Manager, Planning
Rafaela Steiner: Senior Planner, Connections Planning