2026 Winner

The Régie du bâtiment du Québec needed to show the consequences of poorly executed renovations in a way that didn’t rely on explanation. Rather than outlining regulations, “Slope” made the issue immediately clear. The idea was built directly into the set: a home where something feels off. A floor tilted at roughly ten degrees became the foundation of every scene, creating a subtle but constant imbalance that made the impact of careless work physically felt. That constraint shaped the entire production. A single tilted floor was used to create four distinct spaces, with walls on wheels reconfigured between takes and designed to function on both sides. Camera orientation shifted to generate new environments without rebuilding, allowing the same structure to carry multiple scenes. Every movement was pre-planned, turning the set into a coordinated system where design, timing and execution had to stay in sync. By building the problem into the environment itself, the campaign made the consequences of poor renovations immediate and impossible to ignore.

Credits

[Company credits]
PRODUCTION HOUSE : Septième
AGENCY : Cossette
CLIENT : Régie du bâtiment du Québec
SOUND STUDIO: Circonflex

[Individual credits - Production house]
DIRECTOR: Françis Leclerc
PRODUCTION DESIGNER: Camille Parent
CHIEF DECORATOR: André Valade
SET DECORATOR: Virginie Boudreau
EXECUTIVE PRODUCER: Frédérick Quintal
LINE PRODUCER : Julie Beaudoin
AGENCY PRODUCER: Joannie Roy
PRODUCTION MANAGER: Nicolas Chabot
PRODUCTION COORDINATOR: Perrine Pelini
CINEMATOGRAPHER: Steve Asselin
1ST ASSISTANT DIRECTOR: Kaven Mac Donald
1ST ASSISTANT CAMERA: Guillaume Parisien-Hébert
PROPSMASTER: Alain Gonzales
CASTING: Brigitte Viau
STYLIST: Claude Gauthier
MAKEUP ARTIST: Joan Patricia Parris
HAIR STYLIST: Lyne Lapiana
GAFFER: Marc Bonin
KEY GRIP: Marc-André Thibault
SOUND RECORDIST: Maxime Dumesnil
STAGE MANAGER: Stéphane St-Hilaire
POST-PRODUCTION MANAGER: Maureen Langain
EDITOR: Jérémie T. Fournier
ASSISTANT-EDITOR: Marika Charpentier

[Individual credits – Agency]
EXECUTIVE CREATIVE DIRECTION: Richard Rochette-Villeneuve
ART DIRECTION: Eric Charron
COPYWRITING: Yvon Brossard
STRATEGY: Marie Vaillancourt
ACCOUNT SERVICES: Nicole Laplante, Benjamin Huot

[Individual credits – Client]
MARKETING TEAM: Sylvain Lamothe, Émilie Bégin, Marie-Pier Grenier Lachance, Dominique Henriet