2026 Winner

MET Airport wanted to make its website indispensable in a travel journey where passengers typically default to airline platforms. Based on behavioural research, the solution reframed the experience around a core truth: travellers’ needs shift across pre-flight, in-transit and post-flight moments, with stress shaping every interaction. The new ecosystem prioritized speed, ease and clarity, surfacing essential information like parking, arrivals and weather upfront, simplifying navigation and introducing a secure, airport-trained AI assistant that delivers real-time, context-aware support via voice or text. The result transformed the site from a utility into a trusted travel companion, driving increased engagement across key services and strong adoption of the AI assistant.

Credits

Project Management: Claire Smale, Yannick Chauvette
Strategy: Sofia Gruchalla-Wesierski
Design: Alexandre Lee, Clément Barjon
Development: Theo Benoit, Junhwan Im, Christoffer Skytte Wielsøe