2026 Winner

With the opening of its Eaton Centre location, Simons needed a campaign that reflected the brand’s point of view on fashion as self-expression, not just retail. “Dress Yourself” explored that idea by imagining clothing as something incomplete without the person who chooses it. The film opened on a city filled with garments floating empty, like shells waiting to be brought to life. As characters moved through the space, each interaction with clothing triggered a transformation, with the garments animated by the individuality of the wearer. The work focused on building a visual system where movement, styling and performance carried the idea, supported by a soundtrack that evoked a sense of innocence and simplicity. The campaign ran across video, OOH and social, with high-visibility placements including Yonge-Dundas Square, Union Station, Cineplex theatres and Air Canada in-flight.

Credits

Client: Simons
VP Brand Image: Harry Tsantarolakis

Production Company / Creative Agency: Scouts Honour
Director / Creative Director: Mark Zibert
Executive Producers / Producers: Simon Dragland & Rita Popielak
Directors Of Photography: Eric Kaskens & Mark Zibert
Art Director: Tricia Zaremba
Copywriter / Photographer: Thomas Dagg
Toronto Stylist: Kate Day

Editorial: Nimiopere Editorial
Executive Producers: Jenna Edwards & Julie Axell
Editor: Graham Chisholm
Assistant Editors: Shalini Menon & Lucas Wurstlin

CG, VFX & Colour: Tantrum Studio
VFX Supervisor / Colourist / Camera Operator: Dominik Bochenski
Executive Producer: Victoria Holt
Compositors: Davide Di Santo, Piers Larchet, Bala D, Dan Ciancone
Compositing Assistant: Braden Wannamaker
3D Artists: Rogerio Miyagi, Steve Choptiany


Audio House: We Are Walker
Senior Executive Producer/Partner: Stephanie Pigott
Executive Producer: Dottie Scharr
Mix & Sound Design: Jacob Brody
Song: “Just Stand There” By Fred Again.. And Soak

Production Service Company: Moonlighting Commercials
Executive Producer: Shayne Brookstein
Line Producer: Suzanne Currie
Production Manager: Wade Olckers
Stunt Coordinator: Leander Lacey
Movement Choreographer: Luke De Kock
Production Designer: Sarah-Jane Mould
Wardrobe Stylist: Catherine De Reuck

Casting: Kamikaze Casting
Casting Director: Lee-Ann Hendrickse