2026 Winner

Impaired driving PSAs often rely on fear and shock, but CAA’s “If You Can’t Drive Your Body, You Can’t Drive Your Car” took a more humourous preventative approach. As cannabis edibles have become more normalized in Canada, their delayed effects continue to catch users off guard, making even simple tasks feel unexpectedly difficult. The campaign used a stoner-comedy lens to turn basic missteps into a clear signal that something isn’t right. The films show friends stepping in before someone gets behind the wheel, reinforcing responsible behaviour without judgment. With a bright, stylized visual approach and a light, non-moralizing tone, the work connects with audiences while delivering an important message.

Credits

CAA: If You Can’t Drive Your Body, You Can’t Drive Your Car -

Credits Agency Credits:

Agency: ONE23WEST

Chief Creative Officer: Mo (Mooren) Bofill, Rob Sweetman, Jeff Harrison, Bryan Collins
Executive Creative Director: Spencer Ryan, Jordan Hamer
Art Director: Andronicus Wu Copywriter: Jon Dawe Designer: Matthew Johnson
Agency Producer: Sam Benson VP,
Managing Director: Jaime Nilsson
Account Services: Jaime Nilsson, Cameron Lowe
VP, Strategy: Colin Carroll

Partner Credits:
Production Co.: Radke Films
Executive Producer: Dan Forbes Line Producer: Rob Jacklin
Director: Michael Clowater
Assistant Director: Keith Gliesbrecht
DP: Brian Rigney Hubbard
Production Designer: Andrew Morton Stylist: Tania Pedro
Post Production Co.: Saints Editorial
Offline Producer: Emily McKay Editor: Jake Heise
Online: Feather Online artist: Andrew Rolfe
Colourist: Kevin Wu Audio House:
Vapor Audio Producer: Kailee Nowosad
Audio Engineer: Dave Worthen
Sound Designer: Kevin Chamberlain
Voice Director: Ethan Myers