2026 Winner

For the launch of The James, a high-end rental in Toronto’s Rosedale neighbourhood, Tricon Residential and Frontier Design rejected the polished, self-serious conventions of real estate marketing in favour of something more human. The six-minute film blends interviews, motion graphics, illustrations and archival footage into a fast-paced, story-driven narrative that foregrounds the people behind the building, capturing quirks, humour and unexpected details rather than just finishes and features. Built from more than 150 shots and shaped like a piece of entertainment rather than a sales tool, the film was designed to resonate with long-term, design-conscious renters while respecting the surrounding community. Used across social, VIP events and one-to-one sales, it attracted the right residents by telling a story they’d actually want to watch.

Credits

Paddy Harrington, Founder & Principal, Frontier
Tristan Marantos, Creative Director, Frontier
Tom Keogh, CEO, Frontier Design
Rhiann Moore, Project Coordinator, Frontier
Wyatt Clough, Videographer
Cecilia Salcedo, Designer, Frontier
Antoine Balouka-Chadwick, Designer, Frontier