2026 Winner

For its 70th anniversary, Calgary Foundation set out to create an annual report that looked forward, capturing how a city grows when people feel they belong. Built around the idea of “We all flourish,” the report used native wildflowers as a storytelling system. The design leaned into this metaphor through layered illustrations, tactile details and Pantone neon accents, creating a piece that felt more like a celebration than a report. Launched at the Vital City event and shared across print and digital, it reinforced the Foundation’s commitment to inclusion while demonstrating its impact on the community, positioning the report as both a reflection of progress and a compelling vision for how communities can continue to grow together.

Credits

Agency: Daughter Creative
Client: Calgary Foundation
Designer: Holly Gallacher
Digital Design: April Zabos
Design Director: Holly Gallacher
Copywriter: Paul Little, Erinn Powell
Account Director: Erinn Powell
Chief Creative Officer: Keli Pollock