2026 Winner

The hand wash category is dominated by function, but Health Hut wanted to launch a new formula in a way that felt meaningful. Instead of focusing on the product, the campaign reframed hand wash as a gesture of care. “Hand Book” positioned hands not as tools, but as expressive, essential parts of being human, shifting the narrative from sanitization to self-respect. Shot by Saty + Pratha, the imagery uses tight crops, sculptural compositions and dramatic lighting to elevate hands into subjects of study, highlighting texture, movement and emotion. Each image reads like a portrait, bringing intimacy and intention to an everyday hygiene ritual.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Health Hut
PRODUCTION COMPANY:
POST-PRODUCTION COMPANY:
SOUND STUDIO:
MEDIA AGENCY:
PUBLIC RELATIONS AGENCY:

[Individual Credits - Agency - LG2]
senior management - CCO + Any other relevant resource
CHIEF CREATIVE OFFICERS: Josh Stein, Nicolas Baldovini, Luc Du Sault (leave all three of them)
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: (TO + QCcity only) Ryan Crouchman

[Individual Credits - Agency - LG2]
project team
CREATIVE DIRECTION: Ryan Crouchman
COPYWRITING (including content): Mnrupe Virk
ART DIRECTION (including content): Jessica Brasil
DESIGN: Melanie Hong
CLIENT SERVICES: Antoine Levasseur
PHOTOGRAPHY: Saty + Pratha
PRINTING: Flash Reproductions