2026 Winner

Bell Canada needed a name and identity for a new AI-powered platform created to unify fragmented business systems, balancing its legacy of connection with the precision of automation. The answer was “Ateko,” a name built from automation, technology and collaboration. A custom-drawn wordmark anchors the brand, paired with a distinctive icon derived from the letter “T” that visually expresses connection between platforms and balance across workflows. Clean, structured typography reflects technical precision, while warm, gradient-rich 3D visuals introduce a human layer, softening the feel of an otherwise complex enterprise tool. The result is a flexible, modern identity that makes a sophisticated AI offering feel approachable, credible and ready for adoption.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Bell Canada
SOUND STUDIO: Grayson Music Group

[Individual Credits - Agency - LG2]
senior management
CHIEF CREATIVE OFFICERS: Josh Stein, Nicolas Baldovini, Luc Du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Ryan Crouchman
GROUP ACCOUNT DIRECTOR: Antoine Levasseur

[Individual Credits - Agency - LG2]
project team
CREATIVE DIRECTION: Ryan Crouchman, Vincent Bélanger
COPYWRITING (including content): Darby Clarke
DESIGN: Murilo Maciel, Alina Skyson
DIGITAL ART DIRECTION (including content): Laurent Vénérosy
CLIENT SERVICES: Antoine Levasseur, Samantha Hume, Nicolette Goncalves-Bot, Vincent Paradis
PROJECT MANAGEMENT, PRODUCTION: Christine Malacas, Erin Popadynetz, Tara Greguric, Tracy Haapamaki
MOTION DESIGN: Samuel Thibodeau, Vincent Lemieux, Murilo Marciel
PRODUCTION DESIGN: Briar Koski, Dylan Hamilton, Lisa Ye

[Individual Credits - Client]
Devorah Lithwick - Bell - Senior Vice President and Chief Brand Officer
Dean Clark - Ateko - VP Product and Marketing
Guillaume Bazinet - Ateko - CEO
David Kennedy - Bell - Vice President, Brand & Sponsorship
Bernard Goupil - Ateko - Senior Director, Acquisition Integration & Special Projects
Leslie Flemming - Cloud Kettle - VP of Marketing