2026 Winner

Credits

CLIENT: McDonald’s Canada
Francesca Cardarelli (CMO), Rebecca Smart (MARKETING DIRECTOR), Catherine Gao (SOCIAL LEAD & BRAND MANAGER), Nezariel Scott (SOCIAL & BRAND SUPERVISOR), Suzanne Grondin (REGIONAL MARKETING MANAGER), Noémie Duchesne (REGIONAL MARKETING SUPERVISOR), Camila Merlano (SENIOR REGIONAL MARKETING MANAGER), Laurier Baillargeon (REGIONAL MARKETING MANAGER), Jillian Pyper (REGIONAL MARKETING CONSULTANT), Jessica Maganja (DIGITAL AND OWNED CONTENT CONSULTANT), Aryana Heit (SENIOR DIGITAL & OWNED CONTENT STRATEGY MANAGER), Patrick Gerber (VICE PRESIDENT OF FIELD SERVICES), Linsey Snell & Kathleen Hughson (FIELD SERVICE DIRECTORS), Alexandra Scarlato & Karina Thevenin (EXTERNAL COMMUNICATIONS MANAGERS), Derek Sutherland (DIRECTOR OF NATIONAL CONSTRUCTION), Chat Sangha & Peter Miller (OWNER OPERATORS).

AGENCY: W+K
Eric Helin (GLOBAL EXECUTIVE CREATIVE DIRECTOR), Paddy Treacy & Rose Sacktor (CREATIVE DIRECTORS), Katie Johnson (COPYWRITER), Lena Barrows (ART DIRECTOR), Kristen Johnson (GLOBAL EXECUTIVE PRODUCER), Christian Colasuonno (SR. PRODUCER), Kwele Serrell (PRODUCER), Sophie Turk (SR. CREATIVE SERVICES PRODUCER), Brandon Pracht (GLOBAL MANAGING DIRECTOR), Mary Cao (ACCOUNT DIRECTOR), Grace Yeo (ASSISTANT ACCOUNT EXECUTIVE), Tass Tsitsopoulos (GLOBAL STRATEGY DIRECTOR), Elliott Altilia (GROUP BRAND STRATEGY DIRECTOR), Amélie DeBlois (COMMS STRATEGY DIRECTOR), Kaylah Burton (GROUP SOCIAL STRATEGY DIRECTOR), Courtney Foster (SOCIAL STRATEGIST), Cassie Sombat (PROJECT MANAGER), Sarah Giarraffa (EXECUTIVE BUSINESS AFFAIRS MANAGER), Heather O’Flynn (SR. BUSINESS AFFAIRS MANAGER).
DESIGN AGENCY: M&H
Kelly Pomar (CREATIVE LEAD), Franco Piane & Rachel Selbie (PRODUCTION LEADS), Phu Pham (DIRECTOR, CLIENT STRATEGY).
PROD/POST: Heist/Thinking Box
Stefan Feldmann (EXECUTIVE PRODUCER), Bronwyn Davies (DIRECTOR & DOP), Ann Dinh & Matheson Murray (PRODUCERS), Melissa Lam (SOCIAL EDITOR).
PRODUCTION AGENCY: SOS MEDIA CORP
Ted Halabi (EXECUTIVE PROUCER), Chad Thomas (CO-EXECUTIVE PRODUCER), Laura Macala (DIRECTOR), Christopher Peacock (DRONE OPERATOR & DOP), Emilio Reyes (PRODUCTION ASSISTANT).
PR: WEBER SHANDWICK
Milena D’Agostino (VICE PRESIDENT, CLIENT EXPERIENCE), Jesica Mikkila (DIRECTOR, INTEGRATED MEDIA), Carter Gibbins (MANAGER, INTEGRATED MEDIA).
FRENCH AGENCY: COSSETTE MONTREAL
Maria-Laura Laubenthal (ACCOUNT DIRECTOR), Kelly St-Pierre (LEAD, CONTENT CREATION), Farah Chaou (STRATEGIC PLANNER + SOCIAL ANALYST).