2026 Winner

One Drop Foundation set out to make the global water crisis feel immediate and personal. Instead of relying on awareness messaging, the campaign introduced “The Unfair Glass,” a custom double-walled object with one in four of its volume permanently filled with murky water, physically representing those without access to safe drinking water. Launched on World Water Day and seeded with cultural influencers, the glass became both a shareable symbol and a functional product, later amplified through a targeted G7 intervention that brought the question “Would you drink this?” directly to world leaders. The campaign delivered a 1,200% increase in donations, more than 54M earned impressions and a new product-based fundraising model, demonstrating how a single piece of design can turn awareness into action.

Credits

VML Canada

Graham Lang, Chief Creative Officer
Antoine Becotte, Executive Creative Director
Frank Macera, Executive Creative Director
Logan Franklin, Associate Creative Director
Mike Butler, Head of Branding & Design
Coralie Adler, Senior Art Director
Élodie Collin, Art Director
Michaella Antony, Copywriter
Chloée Desjardins, Copywriter
Emmanuelle Bérubé, Senior Producer
Cristina Gardeazabal, Director, Content- Strategic/Planning
Emma Toth, Chief Client officer
Louthiern Bonsart, Managing Director
Maxime Mercier, Managing Director
Gaëlle Paquet, Account Supervisor
Ronan Bourg, Account Supervisor
Florence Parent, Account Director
Gregory Fleurantin, Production Artist
Philippe Gelinas, Production Artist
Hugo Lambert, Production Artist
Maurice Beauchesne, Production Artist
Maxime Boivin, Integrated Studio Producer

Public Relations: National
Eric Aach, Senior Director, Strategy and Media Relations
Maude Samson, Senior Consultant
Emily Crane, Senior Consultant
Gabriella Pelosi, Consultant
Simon Richard, Associate

Social: Camdem
Carlos Tallarico – Account Manager
Production Partner: Parade
Guillaume Dubois, Associate Producer
Cynthia Galarneau, Postproduction Project Manager
Philippe Grenier, Editor
P.O. Rioux, Sound Engineer
Client: One Drop
Ernenek Duran, President and Chief Executive Officer
Lisa Clowery, Former Co-Chief Executive Officer
Marie-France Dos Santos, Director, Marketing Communications and Reputation
Marie-Claude Savard, Interim Director, Marketing Communications and Reputation
Valerie Nombo, Digital Communication Advisor