2026 Winner

With “Catch Me If You Cannes,” Zulu Alpha Kilo turned the spotlight back on advertising itself, calling out the industry’s growing tendency to game award shows with inflated or fabricated work. Framed as a prison confessional, the film escalates from serious crimes to a creative director admitting he faked an entire case study – prompting outrage from even hardened inmates. The satire landed with its intended audience, using humour to expose an uncomfortable truth about the awards ecosystem. The piece extended beyond the room, earning international coverage in trade outlets and reinforcing ZAK’s reputation for self-aware industry critique.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
CD/Writer: Jonah Flynn
CD/Art Director: Michael Siegers
Account team: Mike Sutton, Amanda Mroueh, Kelly Flynn
Production House: Zulubot
Director: Zak Mroueh
Agency producer: Ola Studulska
Post-Production Company: Zulubot
Executive Producer: Adam Palmer
Line Producer: Amy Groll
Director of Photography: Adam Griffiths
Cam assist: Alex Clark
Location Sound: Rob Morrice
Key Grip: Jesse Rocheleau
Gaffer: Edwin Lau
Swing: Sierra Sun
Script Supervisor: Tyler LePage
2nd AD/ Key PA: Ryan Manning
Hair/Makeup: Aniko Tar
Wardrobe: Sara Lewis
Location contact: Mike Bruce
Director of post-production: Sarah Dayus
Editor: Brian Noon
Colourist and Online editor: Can Yuksel
Assistant editor: Adrian Gluvakovich
Sound Designer and engineer Dino Cuzzolino
Casting: Manning Casting