2026 Winner

Building on its masterbrand platform, President’s Choice set out to show what “Possible Lives Here” looks like for younger Millennials navigating everyday pressures. The long-form launch film delivers a seamless, cinematic journey through a stylized neighbourhood of deconstructed homes, where interconnected stories reveal how PC products and services support daily life. Fluid camera movement links each vignette, while detailed production design features lived-in kitchens, warm textures and behind-the-scenes “PC Crew” moments, balancing realism with a sense of craft and imagination. The result is a cohesive film that brings the full PC ecosystem to life, making the brand’s promise feel relatable and real.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Brian Murray, Jenny Glover
Creative Director / Art Director: Jacob Gawrysiak
Creative Director / Writer: George Ault
Clients: Mary MacIsaac, Lindsay Cook, Gemma Abela, Michelle Linker, Emily Robertson, Jessica Cook
Account Team: Alyssa Guttman, Jaya Rizzi, Madison Pineo, Nicole Pagano
Chief Strategy Officer: Maxine Thomas
Executive Director, Comms Planning & Technology: Sean Bell
Group Strategy Director: Sarah Yim
Senior Strategist: Jordan Alperin
Media Agency: Loblaw Media
Media Team: Sabrina LaRosa
Senior Broadcast Agency Producer: Revital Grunberg
Production House: Spy Films
Director: Henry Scholfield
Line Producer: Ash Lockmun
Producers: Leah Munro, Tyler Klementti
Executive Producers: Marcus Trulli, Eugene Marchio, Aasttha Khajuria
Director of Photography: Pat Aldinger
Production Designer: Mark Connell
Food Stylist: Nicole Young
Prague Service Company: Unit+Sofa
Executive Producers: Fady Salame, Martin Sobotka, Veronika Hájková
Producer: Veronika Hladová
Line Producer: Nikola Mohorita
Production Manager: Veronika Hánová
Production Coordinator: Kristyna Novotna
Editorial: Nimiopere
Lead Editor: Graham Chisholm
Executive Producer: Julie Axell
Assistant Editors: Mariana Rossi, Jack Considine
Post Production Company: Zulubot
Editor: Angela Young
Assistant Editor: Yuseon Yang
Senior Producer: Lena Hamady
Director of Post Production: Sarah Dayus
Colour Grading: Rascal Studio
Colourist: Tim Smith
Senior Producer, Colour: Jai Mhach Durban
VFX & Finishing: FEATHER
Creative Director, VFX Supervisor: Julian van Mil
Executive Producer: Emily Goldberg
Senior Producer: Sonia Ruffolo
Production Manager - Sofia Spagnuolo
Online Assistant: Huan le vu Cong
Head of VFX - Colin Cunningham
VFX Artists: Sergej Liamin, Diego Dutra, Mike Morley, Pradeepto Roy
CG: Karol Kisiel, Sean Douglas, Jamie Brennan, Greg Winhall
Music Company: String and Tins
Music Post Producers: Alina Miroshnichenko, Claire Toms
Music Supervisor: Matt Saunders-Davies
Music Arranger: Michele Deiana
Orchestrator: Simon Whiteside
Musician Fixer: Eleanor Cawser @ Isobel Griffiths
String Re-record Engineers: Adam Smyth, Livy Wicks
Mix Engineers: Adam Smyth, Michele Deiana
Audio House: Grayson Music
Voice/Vocalist Directors: Tyson Kuteyi, Mark Domitric
Sound Engineer: Vlad Nikolic
Sound Designer: Matt Fasullo
Senior Producer: Nicholas Shaw
Executive Producer: Kelly McCluskey
Vocalist: Donovan Woods
Music Company, Licensing: Selfsame Industries/The Silent Part