2026 Winner

FUZE Reps, an artist management company, hosts an annual event meant to connect its roster with agency creatives – but it had increasingly become known as little more than a free industry party. To shift the focus back to the artists, the team reimagined the event through a chemistry-inspired design system, using bold hazard-style graphics, warning labels and industrial visuals to frame collaboration as something explosive. This language extended across every touchpoint, from personalized and pressurized beer can invitations to environmental signage and motion design throughout the space. Inside, projection mapping transformed the venue into a 360-degree canvas, with artists’ films and visuals wrapping the walls and reacting to guest movement, turning passive viewing into an interaction. Even the live auction was integrated into the environment, projected at scale. The result was an over-capacity event, 100% invite engagement and strong auction participation.

Credits

AGENCY:
Graham Lang, Chief Creative Officer, VML Canada
Allen Kwong, Executive Creative Director, VML Canada
Mike Butler, Head of Branding & Design, VML Canada
Mike Richardson, Creative Director, VML Canada
Matthew Beaubien, Senior Designer, VML Canada
Kyle Woods, Copywriter, VML Canada
Logan Franklin, ACD, Art Director, VML Canada
Chelsea Thompson O’Brien, VP, CX Strategy, VML Canada
Christine Maw, Chief Strategy Officer, VML Canada
Tim Voet, Chief Technology Officer, VML Canada

CLIENTS:
Daniela Favot, Owner, FUZE Reps
Nicole Gomez, Managing Director, FUZE Reps
Amanda MacInnis, Executive Producer, FUZE Reps