2026 Winner

As official sponsor of teams like the Toronto Raptors, Toronto Maple Leafs and Toronto FC, Mastercard had visibility, but not necessarily preference. “Score Cards” turned a universal fan habit into a reason to engage: checking the final score. If any digit in the score matched the last four digits of a fan’s Mastercard, they could enter to win tickets to future games with no purchase required. Integrated directly into platforms like theScore with real-time, dynamic display, the campaign transformed a passive moment into active participation. The result: 422M impressions, 58,000+ entries and a 21% lift in sales at team stores.

Credits

Score Cards
McCann
Athina Lalljee Creative Director
Fernando Salvador Creative Director
Benjamin Playford Creative Director
Adil Abdel-Gabar Sr. Art Director
Roya Rutledge Sr. Copywriter
Michael Aronson Sr. Copywriter
Andrew Bradley Sr. Copywriter
Mitch Houlahan Designer
Bryan Howarth Art Director
Matt Doran Copywriter
AJ Jones Chief Strategy Officer
Jeremy Singer Sr. Strategist
Roy Khachan Sr. Strategist
Emily MacLaurin-King VP, Group Account Director
Lynda East Account Director
Isabel Wilkins Account Supervisor
Justyna Karas Project Manager
AJ Jones Chief Strategy Officer
Jordan Doucette Chief Creative Officer

Momentum
Jared Wall VP, Sponsorship Consulting

Craft
Kaia Kim Sr. Post Producer
Luis Santos Sr. Integrated Producer
Chrystian Danucalov Editor
Antonino Camillo Production Designer
Beverly Fuhrer Proofreader

Carat
Carieanne Nickerson SVP, Client Leadership
Vanessa Coutinho Director, Planning
Kyla Hutchings Associate Director, Planning
Sundas Rasool Digital Director
Kseniia Sokolova Supervisor, Buying
Nisha Sharma Buyer, Platforms and Commerce

Mastercard Canada
Shawna Miller SVP, Marketing and Communications
Nisha Carcasole VP, Consumer Marketing
Bri Gavigan Director, Consumer Marketing
Jackie Cormier Manager, Partnerships and Consumer Marketing
Kanwal Ashraf Manager, Consumer Marketing