2026 Winner

Credits

AGENCY: Sid Lee
* David Allard, Executive Creative Director
* David Lambert, Creative director
* Christian Jomphe, Art director
* Félix-Antoine Brunet, Art director
* Simon Blaquière, Copywriter
* Olivier Goulet-Lafond, Copywriter
* Quentin Fachon, Copywriter
* Thalie Poulin, VP, Accounts Services
* Valérie Roy, Account Director
* Gabrielle Crépeau-Hubert, Acount Executive
* Sylvie Crête, Account Director
* Laurence Dallaire, Acount Executive
* Shereen Ladha, North America Strategy Lead
* Chloe Hutchison, Strategy Director
* Jean-Claude Kikongi, Head of strategy
* Nicolas Dumitru, Strategist
* Vanessa Gervais, Executive Producer
* Marie-Soleil Patry, Executive Producer
* Alexandra Michaud, Producer
* Joannie Tellier, Producer
* Philippe Tremblay-Perrin, Post-production producer
* Emma Rozenblum, Production coordinator
* Amélie Duplessis-Tellier, Content manager
* Laetitia Harty, Director, PR and influence marketing
* Émilie Perreault, Account manager, PR and influence marketing
* Marie-Lise Campeau, Global President and CEO
* Johan Vakidis, President and Chief Creative Officer, North America

CLIENT: RONA
* Catherine Laporte, Chief Digital and Marketing Officer
* Jacynthe Prince, Senior Director, Brand Marketing
* Myriam Bernier, Head, Brand Marketing, Advertising and Influence Marketing
* Veronique Legault, Marketing Specialist, Brands and Advertising
* Louis-Philippe Charland, Head of Media and Brand Strategy, Marketing
* Nathalie Mahé, Media Strategy Specialist, Marketing
* Caroline Hurtubise, Social Media and Influence Marketing Advisor

PRODUCTION COMPANY: Cinélande
* Didier Charette, Director
* Sophie Gérard, Executive Producer
* Olivier Guillemette, Offline Editor

POST-PRODUCTION COMPANY: Arketype (Online Editing and Color Grading)

MEDIA AGENCY: Cossette Média

SOCIAL MEDIA AGENCY: Substance