2026 Winner

Workplace safety messaging often gets ignored, so “Injured Posters” made the consequences impossible to overlook. Using handwritten posters created by three construction accident victims, the work visually distorted safety messages to reflect real injuries such as vision loss and hand trauma. Installed across more than 100 construction sites in Quebec, the placements reached workers directly in the environments where risks occur, replacing generic warnings with something personal and hard to dismiss. The message extended beyond awareness through action, with Canac distributing more than 2,000 pieces of protective equipment on-site. Backed by the Construction Association of Quebec, the campaign drove both credibility and impact, improving brand perception among 91% of Quebecers and increasing preference for Canac to 54%, while also sparking broader conversation around job site safety.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Canac Hardware Store, Patrick Delisle, Mélissa Gamache
PRODUCTION COMPANY: OKOK
SOUND STUDIO: Studio Octave, Ronny Martinez
MEDIA AGENCY: Médialliance


[Individual Credits - Agency - LG2]
CREATIVE DIRECTION: Luc Du Sault
COPYWRITING (including content): Félix-Antoine Belleville
ART DIRECTION (including content): Megan Plamondon
STRATEGIC PLANNING: Christine Larouche, Charles-André Marleau
CLIENT SERVICES: Isabelle Miville, Noémie Steben-Roy
PROJECT MANAGEMENT, PRODUCTION: Julie Pichette
MOTION DESIGN : Daniel Martinez-Mendoza
AGENCY PRODUCTION: Noémie Beaudet-Centomo, Claudia Lemire
GRAPHIC PRODUCTION: Sylvain Grégoire
CHIEF CREATIVE OFFICERS: Josh Stein, Nicolas Baldovini, Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Nicolas Boisvert

[Individual Credits - Production Company - OKOK]
PRODUCER: Christina Drouin
PRODUCTION COORDINATOR : Maude Morin
DIRECTOR: Zachary Turgeon
DOP: Raphaël Desharnais

[Individual Credits - Post-production Company - OKOK & Studio Élément]
EDITING: Cédric Noël
COLORIZATION: Éric Soucy (Studio Élément)
SPECIAL EFFECTS: Thierry Roussel Garneau (Studio Élément)

[Individual Credits - Sound Studio - Studio Octave]
ENGINEERING: Ronny Martinez