2026 Winner













MeritBrand Identity
Gilles Villeneuve
"Reviving a Legend "
Sid Lee
"Reviving a Legend "
Sid Lee
Credits
AGENCY: SID LEE* Marie-Lise Campeau, Global President & CEO
* Johan Vakidis, President & Chief Creative Officer, North America
* Jean-François Dumais, EVP, Head of Creative
* David Allard, Executive Creative Director
* Olivier Valiquette, Creative Director
* Philippe Cossette, Associate Creative Director
* Thierrry Faucher, Copywriter
* Hugo Dumas Maehlum, Assistant Editor
* Emma Rozenblum, Production Coordinator
* Simon Perras-Dyotte, IT Department
* Patrick Freedom Mayer, Senior Front-End Developer
* Maxime Gagne, Senior Full-Stack Developer
* Benoît Sourrieu, Senior Art Director
* Pier-Luc Beaulieu, Group Account Director
* Ti-Leng Thang, VP, Digital Production
* Jean-François Lavigne, Creative Director & Innovation Lead, Digital Design
* Jonathan Pallett, Group Strategy Director
* Alexandra Michaud, Producer
* Vincent Clément, Project Manager
* Mensada Brkan, QA Specialist
* Nico Wlock, Senior Strategist
* Julien Charland, Creative Technologist
* Yanick Bedard, EVP, Innovation, Digital & Strategy
* Hugo Beaupre, Photographer
* Inès Khadr, Account Executive
* Thalie Poulin, VP, Account Services
* Nicolas Dumitru, Strategist
* Nicolas Picard, Strategist Director
* Harry Drakopoulos, Clothing & Event - Producer