2026 Winner

Olymel, a leading producer of pork and poultry, had an identity that no longer reflected the quality of its products or the expectations of modern consumers. The redesign reframed the brand around clarity and excellence, building the system on the visual language of a winning blue ribbon, expressed through a bold deep-blue block for strong shelf presence and gold typography to signal premium quality. In a deliberate departure from category norms, all photography and illustration were removed, creating a minimalist, high-contrast layout that prioritizes legibility and product transparency. This more confident, modern packaging system reinforced quality at a glance and helped drive a 74% increase in the fresh pork category.

Credits

CREATIVE AGENCY: LG2
CLIENT: Olymel

[Individual Credits - Agency - LG2]
CREATIVE DIRECTION: David Kessous, Marie-Pier Gilbert
COPYWRITING: Magalie Shah
ART DIRECTION: David Beauchemin
DESIGN: David Beauchemin
ARCHITECTURE TEAM: Olivier Paré, Mariana Gariepy
LAYOUT ARTIST: Marie-Pier Daigle
STRATEGIC PLANNING: Jean-Sébastien Martel, William Labelle
CLIENT SERVICES: Stéphanie Martin, Elizabeth Grenier, Marion Haimon, Valérie Beaudoin, Ambre Kerleau
PROJECT MANAGEMENT, PRODUCTION: Mélanie Thérien, Geneviève Demers, Mélissa Brisson
PHOTOGRAPHY: Vincent Castonguay
3D DESIGN: Samuel Thibodeau
MAC ARTISTS: Karine Allie
CHIEF CREATIVE OFFICERS: Nicolas Baldovini, Josh Stein, Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, STRATEGY: Marc-André Fafard
VICE-PRESIDENT, ACCOUNT SERVICES: Karine Payette
EXECUTIVE CREATIVE DIRECTION: David Kessous
ARCHITECTURE: Hélène Fortin

[FREELANCERS]
COPYWRITING: Catherine Tremblay
GRAPHIC DESIGN: Jean-Michel Tardif

[CLIENT : OLYMEL]
Senior Director, Marketing & Innovation: Maude Lacoste
Marketing Director: Cathy Samson
Senior Brand Manager: Benoît Tremblay