2026 Winner

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Les Producteurs de lait du Québec (Dairy farmers of Québec)
PRODUCTION COMPANY: DENIM
POST-PRODUCTION COMPANY: Arketype
SOUND STUDIO: Circonflex
MEDIA AGENCY: Touché!
PUBLIC RELATIONS AGENCY: TACT

[Individual Credits - Agency - LG2]
EXECUTIVE CREATIVE DIRECTION: Marie-Ève Best
CREATIVE DIRECTION: François Sauvé
COPYWRITING: Olivier Giguère
ART DIRECTION: Colin Beaudin
STRATEGIC PLANNING: Philippe Goudreault, Francis Mantha
CLIENT SERVICES: Andréa Fortin, Emilie Masse, Eliane Coutu
AGENCY PRODUCTION: Stéphanie Gagné
CHIEF CREATIVE OFFICERS: Nicolas Baldovini, Josh Stein, Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, STRATEGY: Stéfanie Forcier
VICE-PRESIDENT, ACCOUNT SERVICES: Karine Payette

[Individual Credits - Production Company - DENIM]
PRODUCER: Mathieu Leduc
DIRECTOR: Vincent René Lortie
DOP: Alexandre Nour

[Individual Credits - Post-production Company - Arketype]
PRODUCER: Mathieu Taggart, Khadija Ellouze
EDITING: Xavier Lévesque
COLORIZATION: Simon Boisx
SPECIAL EFFECTS:

[Individual Credits - Sound Studio - Circonflex]
ENGINEERING: Jonathan Doyon, Mathilde Langlois-Bettez
RE-RECORD : Olivier Girard, Paul-Étienne Côté
MUSIC: Fille de personne - Hubert Lenoir

[Individual Credits - Media Agency - Touché!]
Antoine Nguyen, Vice President of Strategy
Simon Wautier, Associate Director
Louis Chevallier, Account Supervisor
Samuel Blais, Assistant Strategist

[Individual Credits - PR Agency - TACT]
Samuel Tremblay, Senior Director
Vincent Fournier Gosselin, Director
Andrée-Ann Déry, Senior Advisor
Anne-Sophie Trihey, Advisor

[Individual Credits - Client - Les Producteurs de lait du Québec]
Julie Gélinas, Marketing Director
Sara Bujold, Senior Advertising Consultant
Alyssa Chapleau, Marketing Agent