2026 Winner

In Quebec’s competitive wine market, Domaine Les Petits Cailloux needed to differentiate on shelf and appeal to a new generation of discovery-driven consumers, many of whom choose wine based on label design. The redesign was based on the winery’s geography and origins. Labels were built from abstract aerial views of the vineyard, with each bottle reflecting the specific plots where its grapes were grown, paired with colours inspired by tasting notes. The brand mark and typography drew from the estate’s stony terrain, while flowing, wind-like copy referenced the founders’ background in paragliding. The result was a cohesive system that brought the vineyard’s landscape and story to life, turning each bottle into an invitation to experience a perspective shaped by land and sky.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Domaine Les Petits Cailloux

[Individual Credits - Agency - LG2]
CREATIVE DIRECTION: David Kessous
ART DIRECTION: Marianne St-Pierre
DESIGN: Marianne St-Pierre
COPYWRITING: Magalie Shah
PHOTOGRAPHY: Maxyme G. Delisle
3D DESIGN: Samuel Thibodeau
MOTION DESIGN: Vincent Lemieux
LAYOUT ARTIST: Marie-Pier Daigle
STRATEGIC PLANNING: Arthur Rollet
CLIENT SERVICES: Ingrid Roussel, Valérie Beaudoin
PROJECT MANAGEMENT, PRODUCTION: Geneviève Demers, Isabelle Thouin
CHIEF CREATIVE OFFICERS: Nicolas Baldovini, Josh Stein, Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, STRATEGY: Marc-André Fafard
VICE-PRESIDENT, ACCOUNT SERVICES: Karine Payette
EXECUTIVE CREATIVE DIRECTION: David Kessous

[FREELANCERS]
PHOTOGRAPHER: Maxyme G. Delisle

[CLIENT : LES PETITS CAILLOUX]
WINEGROWER AND LANDOWNER: Martin Lavertu