2026 Winner

Ahead of the Winter Games, Air Canada needed to connect with Canadians while expressing resilience and national pride. “Tyler’s Walk” uses the journey of Paralympian Tyler McGregor to anchor the message in something lived rather than stated. The film unfolds within a single environment – a hospital corridor designed as a continuous, linear space – allowing the story to play out without interruption. As Tyler moves through it, the space holds multiple moments at once, with memories surfacing through shifts in light, texture and detail. The score was composed in three acts, beginning with restraint and loss, then moving through resilience and hope before rising to a final crescendo. As Tyler walks through the hospital corridor, the music evolves with him, mirroring shifts in memory, perspective and emotion, and incorporating real audio from Tyler’s life. The film launched organically on social ahead of the Games, before rolling out across digital and broadcast.

Credits

Client: Air Canada
Andrew Shibata - Vice President, Brand
John Xydous - Director, Brand Strategy and Content Marketing
Annie Couture - Marketing Manager, Brand Content
Anda Marciuc - Marketing Manager, Brand Content
Martine Boulerice - Director, Brand Marketing – Sponsorships, Events & Quebec
Véronique Poulin - Marketing Manager - Sponsorships
Natalie Nitsotolis - Marketing Manager - Sponsorships
Agency: TBWA/Canada
Bryan Kane – CEO
Nancy Crimi-Lamanna – CCO
Shelley Brown – CSO
Tim Welsh - Head of Corporate Communications and Reputation
Jeremiah McNama - ECD
Cody Sabatine - Associate Creative Director, Art Director
Joseph Vernuccio - Associate Creative Director, Copywriter
Shelagh Hartford - Sr. Vice President, Strategy
Ravi Singh - Vice President, Content Lead
Erin Brown-Vandecruys - Group Account Director
Caiti Murray - Account Director
Sylvain Dufresne - Vice President, Head of Creative
AJ Poirier - Associate Creative Director
Ariane Gagné and Marie-Christine Lessard - Copywriter
Anick Rozon - Senior Broadcast Producer
Omnicom Production
Sarah Michener - Vice President, Broadcast
Josh Malone - Senior Broadcast Produce
Production: SPY Films
Kevin Foley - Director
Marcus Trulli, Eugene Marchio and Aasttha Khajuria - Executive Producers
Andy McLeod - Line Producer
Paul Meyers - Director of Photography
David Dennis - Production Designer
Peter Vanstone - Production Manager
Trish Venema - Wardrobe Stylist
Jigsaw Casting - Casting
Offline Edit: Nimiopere Editorial
Graham Chisholm - Editor
Julie Axell and Jenna Edwards - Executive Producers
Lucas Wurstlin - Assistant Editor
VFX and Finishing: TANTRUM Studio
Dominik Bochenski - Creative Director
Victoria Holt - Executive Producer
Margarita Ryenes - Producer
Dan Ciancone and Bala D - Finishing
Davide DiSanto, Piers Larchet and Laura Pino - Compositor
Dominik Wojtarowicz, Rogerio Miyagi and Steve Choptiany - 3D Artists
Braden Wannamaker - Online Assistant
Colour: Alter Ego
Wade Odlum - Supervising Colourist - Partner
Jane Garrah - Executive Producer
Daniel Saavedra - Colour Assistant
Music/Sound: 6 Degrees
Dan McManus - Sound Director, Music Supervisor
Julia Cairns - Producer
John Iaquinta - Re-record Mixer & Sound Designer
Pete Irwin - Assistant Audio Editor
Wojciech Iskierka, Krzysztof Cholewa and Jan Rey - Foley
Anné Kulonen - Composer, Original Score
Music/Sound: Studio Lamajeure
Donevan Adams - Sound Director, Music Supervisor
Media Agency: Air Canada Media Desk
Media Agency: Initiative
PR: Weber Shandwick