2026 Winner

Panorama, a rights management organization for independent labels and producers, rebranded following a national expansion across Canada. The challenge was to reflect its growing scope while introducing a sense of creativity into a traditionally conservative, legal category. The identity draws directly from the soundscape Panorama manages. Built on a dynamic grid, flowing lines move and intersect like sound waves, forming visuals that evoke both music and Canadian landscapes. A black-and-white foundation reinforces clarity and authority, while accents of pink, blue and green, borrowed from audio editing tools, add structure and a contemporary, creative layer. The rebrand positioned Panorama as a modern national leader, driving a 74% increase in members outside Québec.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Panorama

[Individual Credits - Agency - LG2]
CREATIVE DIRECTION: Mira Moscatel-Gauthier, Vincent Bélanger
COPYWRITING : Béatrice Lachance
DESIGN: Benjamin Gatien
STRATEGIC PLANNING: Alexandre Normand
UX DESIGN: David Martineau
UI DESIGN: David Boivin
CLIENT SERVICES: Marilyne Beaudoin, Frédérique Morel, Camille Chrétien, Catherine Gagnon
PROJECT MANAGEMENT, PRODUCTION: Julie Pichette
WEB DEVELOPMENT: PICARD
ANIMATION : Daniel Martinez-Mendoza, Marie-Ève Roussy
GRAPHIC PRODUCTION: Sylvain Grégoire
PHOTOGRAPHY AND VIDEO: Samuel Billington, Matys Ouimet
MUSIC : Champion
CHIEF CREATIVE OFFICERS: Josh Stein, Nicolas Baldovini, Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Nicolas Boisvert