2026 Winner

Familiprix’s “Déclaration d’amour” reframes the relationship between pharmacist and patient through a deeply personal lens, turning everyday care into something emotional and human. Structured as a love letter, the film expresses gratitude not in grand gestures, but in the quiet, consistent presence that defines real support. Moments of vulnerability, trust and reassurance are highlighted, positioning the pharmacist as more than a provider: someone who listens, understands and shows up when it matters most. The storytelling is restrained and intimate, allowing small details to carry weight and meaning. There is no overt focus on products or services. Instead, the film builds its impact through recognition, reflecting experiences many people have had but rarely articulate. By grounding the message in lived reality, the work elevates routine interactions into something meaningful, reminding viewers that care, at its best, is deeply personal.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Familiprix
PRODUCTION COMPANY: Nova Film
SOUND STUDIO: Circonflex
MEDIA AGENCY: Espace M

[Individual Credits - Agency - LG2]
CREATIVE DIRECTION: Éric Chavagnac
COPYWRITING (including content):
Marc-André Lafrance
ART DIRECTION (including content):
Vincent Bernard
STRATEGIC PLANNING: Alexandre Normand
CLIENT SERVICES: Gabriella Côtes, Laurie Slater, Anne-Renée Turcotte, Marie-Christine Huppé
AGENCY PRODUCTION: Lyne Leclair
GRAPHIC PRODUCTION : Marie-Ève Roussy
CHIEF CREATIVE OFFICERS: Josh Stein, Nicolas Baldovini, Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Nicolas Boisvert

[Individual Credits - Production Company - Nova Film]
PRODUCER: Charles Gaudreau
DIRECTOR: François Lallier
DOP: Maxime Valsan