2026 Winner

Global species extinction is often dismissed as a distant concern, fuelling the belief that individual action doesn’t matter. To launch Mission Faune, Zoo de Granby needed to confront that indifference with something immediate. “In the Blink of an Eye” took shape as a self-destructing art exhibit, designed to be as fragile as the species it represented. Three tapestries of hand-knitted endangered animals were programmed to unravel in real time using AI-powered face detection, with each visitor’s blink triggering the knitting machines to reverse and slowly destroy the work. The experience was also launched digitally on Earth Day, extending its reach beyond the gallery. The campaign generated 1.7M impressions, drove a 586% increase in traffic and raised $2.6 million in its first year.

Credits

CREATIVE AGENCY: LG2
CLIENT: Zoo de Granby
SOUND STUDIO: Circonflex
MEDIA AGENCY: La Bande
PUBLIC RELATIONS AGENCY: National

[Individual Credits - Agency - LG2]
CREATIVE DIRECTION: Geneviève Langlois, Élise Cropsal
COPYWRITING : Alexandre Pépin
ART DIRECTION : Tyran Trieu
DESIGN: Mathilde Bonin-Leblanc
STRATEGIC PLANNING: Arthur Rollet
CLIENT SERVICES: Marie-Ève Despars, Adèle Charest-Normandeau, Stéphanie Vallée,
PROJECT MANAGEMENT, PRODUCTION: Vincent Boivent
TECHNICAL DIRECTION: Andres Norambuena
TECHNOLOGY DEVELOPMENT: Nicolas Dubé-Pauzé
WEB DEVELOPMENT: Romain Avalle, Jérémie Devoos, Jean-Simon Bondaz
AGENCY PRODUCTION: Vincent Boivent, Geneviève Demers
ANIMATION: Jean-Philippe Guy
EDITING: Carl Munger, Dylan Morin
COLORIZATION : Carl Munger
SPECIAL EFFECTS: Jean-Philippe Guy
ILLUSTRATION: Pascale Alie-Crête
MAC ARTISTS: Sylvie Tétreault
CHIEF CREATIVE OFFICERS: Nicolas Baldovini, Josh Stein Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, STRATEGY: Marc-André Fafard
VICE-PRESIDENT, ACCOUNT SERVICES: Karine Payette
EXECUTIVE CREATIVE DIRECTION: Geneviève Langlois
ARCHITECTURE: Hélène Fortin
EXECUTIVE DIRECTION, EXPERIENTIAL AND BRAND ACTIVATION : Andres Norambuena

[Individual Credits - Media Agency - La Bande]
Pascale Boulanger, General Manager
Frédérick Maheu , Digital Media Director

[Individual Credits - PR Agency - Nationale]
Mirabel Paquette, Partner and Senior Vice-President, Corporate Communications
Noémie Tétreault, Senior Advisor

[Individual Credits - Freelancers]
WOOL KNIT ARTIST: Lysanne Latulippe
DIRECTOR: Benoît Fry
COLORISATION : Martin Gros
PHOTOGRAPHY: Alex Dozois

[Individual Credits - Client - Zoo de Granby]
Hélène Bienvenue, Director of Sales, Marketing, and Communications
Marie-Claude Landry, Director, Mission Faune Foundation