2026 Winner

When the Blue Jays reached the World Series, “The World’s Biggest Ballpark” turned Toronto into an extension of the game itself. Within five days, TD launched a reactive OOH takeover that mapped billboards and transit placements and turned them into potential home run targets, measuring their distance from home plate down to the foot. By geo-fencing placements within “fair territory,” the campaign embedded the brand directly into the logic of baseball, even extending into Los Angeles during away games. The real-time approach made TD feel like part of the action, not just a sponsor. In nine days, the campaign generated 22M impressions, a 10% lift in brand searches and a 5.7-point increase in purchase intent.

Credits

Creative Agency: Leo Toronto
President: Ben Tarr
Managing Director: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Angus Tucker
Managing Director, Strategic Growth & Operations: Anchie Contractor
Executive Creative Director: Kohl Forsberg
Creative Director: Noah Feferman
Associate Creative Director/Art Director: Jerry Yang
Senior Copywriter: Alex Scott
Rebecca Hickman: SVP, Group Account Director
Scott Sloggett: VP, Brand Director
Kendra Abel: Account Director
Anelise Reis: Account Director
William Trush: Producer

Production: The Pub Productions
Senior Designer: Kenn Tillado
Motion Designer: Ryan Weatherby
Production Manager: Heather Galizia
Retoucher: Ian Pool

Production: Leo Productions
VP, Post and Print Production: Gord Cathmoir
Editor: Jonathan Garofalo
Audio Producer: Elyse Brunette
Audio Engineer: Metal

Media: Starcom
VP, Media Planning: Megan Lubberts
Director, Media Planning: Sunny Gill
Media Planner: Arshdeep Khak

Client: TD Bank
Global Chief Marketing Officer: Tyrrell Schmidt
Senior Vice President, and Chief Marketing Officer Canada: Maja Neable
VP Brand Marketing: Michael Armstrong
AVP Brand Marketing: Sarah Green
AVP Corporate Sponsorships: Leslie Blachford
Senior Manager, Core Brand Marketing: Campbell Sanderson
Senior Manager, Sports Sponsorships: Mitch Sharma
Associate Manager, Sport Sponsorships: Jhoanna Flores
Associate Manager, Social Media: Joyce Li
Senior Marketing Communications Media Manager: Jassie Aujla
Manager, Corporate & Public Affairs: Lyndsey Fay
Corporate Communications Manager: Lauren Toti