2025 Winner

Inspired by the Chinese practice of gifting lottery tickets for good fortune, the Ontario Lottery and Gaming Corporation (OLG) leveraged Lunar New Year traditions to boost brand awareness and lottery sales with the “Lottery Gift Bouquet” campaign. OLG set up branded kiosks in high-traffic Asian malls in the GTA. Customers who purchased $28 worth of lottery tickets received a festive lottery bouquet, aligning with cultural beliefs of prosperity. Influencer partnerships amplified the campaign, driving more than 25,000 visitors, one million social impressions, 55,000 video views and 1,000 bouquets distributed – ultimately exceeding engagement and sales expectations.

Credits

Tyler Puley, OLG, Marketing Communications & Brand Experience Director
Greg Dermer, OLG, Enterprise Brand Marketing Director
Khushboo Chauhan, OLG, Senior Brand Manager
Vivek Duggal, OLG, Senior Marketing Communications Manager

Sharifa Khan, Balmoral Multicultural, CEO & Founder
Jeffrey Almeida, Balmoral Multicultural, Managing Director
Johnson Chang, Balmoral Multicultural, Senior VP, Operations & Channel Lead

Donovan D'Souza, Balmoral Multicultural, VP, Creative
Ajey Trivedi, Balmoral Multicultural, Creative Director
Paul Tsoi, Balmoral Multicultural, Creative Manager
Tak Li, Balmoral Multicultural, Copywriter
Shayla Siu, Balmoral Multicultural, Copywriter
Hans Fan, Balmoral Multicultural, Graphic Designer

Jocelyn Lam, Balmoral Multicultural, Account Director
Esther Song, Balmoral Multicultural, Account Manager

Puneet Ahuja, Balmoral Multicultural, VP, Media
Preethi Krishnamurthy, Balmoral Multicultural, Media Executive
Simon Zhou, Balmoral Multicultural, Social Media Manager