2025 Winner





MeritIntegrated Campaign
Ontario Lottery and Gaming Corporation (OLG)
"Sponsored By You"
TBWA\Canada
"Sponsored By You"
TBWA\Canada
Credits
TBWA\CanadaMax Geraldo, Chief Creative Officer
Gui Bermejo, VP, Creative Director
Nick Doerr, VP, Creative Director
Mike Nugent, Design Director
Olga Neteava, Art Director
Samantha April, Art Director
Hailey Ireland, Copywriter
Karlina Bear, VP, Strategy
Travis St. Denis ,Strategy Director
Tania Montemarano, VP, Group Account Director
Stephanie Martins, Group Account Director
Margaret Han, Account Supervisor
Alina Prussky, Senior Broadcast Producer
Nate Mayuga, Project Manager
Ellen Gillis, Senior Studio Production Artist
Richard Jose, Studio Multimedia Specialist
Production: Someplace Nice
Editors: School
VFX & Colour : Studio Feather
Audio: Vapour Music
Media: Essence Mediacom
Experiential: Momentum Worldwide
PR: Weber Shandwhick
Client: Ontario Lottery Group
Maxine Chapman, VP, Brand & Marketing Officer
Tyler Puley, Director, Marketing Communications
Greg Dermer, Director, Enterprise Brand & Marketing
Nicolette French, Senior Brand Manager, Enterprise Brand & Marketing
Kate Perkins-McVey, Senior Manager, Marketing Communications
Louis Bastien, Director, Commercial Sponsorships
Georgina Terzis, Director, Experiential Marketing
Lily Ljubicic, Senior Manager, Experiential Marketing
Lisa Bassett, Director, Paid Media Effectiveness, Social & Planning
Carley Armel, Manager, Campaign Manager
Kat Cvitanovic, Manager, Social Media
Klaudia Las, Manager, Social Media
Jenna Leblanc VP, Communications
Kathleen Graver, Director Communications, Strategy & Planning
Tony Bitoniti, Director, Media Relations
Melissa Yollick , Senior Manager, Communications