2025 Winner

In a first-to-market move from a Canadian bank-owned brokerage, TD launched a new investing feature called “Fractional Shares” that allows people to buy a portion of pricey blue-chip stocks, something that could be of particular interest to first-time investors. “Own It” by Ogilvy shows how easy it is to purchase fractional shares through the TD Direct Investing app. The humorous spot shows a casually dressed young woman buying her first fractional shares, joyously announcing she’s a partial owner at locations of the companies she’s invested in, interrupting a movie shoot and appearing on the field during a baseball game.

Credits

CLIENT
Global Chief Marketing Officer: Tyrrell Schmidt
Chief Marketing Officer, Canada: Maja Neable
VP Marketing - NA Brand & Sponsorships: Michael Armstrong
AVP Marketing - Brand Strategy: Sarah Green
Sr. Manager COE: Brad Buset
Manager, Graduate Rotational Program: Souha El Jisrsal

AGENCY
Creative Agency: Ogilvy Canada
CCO: Francesco Grandi
GCD: Randy Stein
ACD: Jack Hwang
Copywriter: Phil Gull
Art Director: Helen Giles
Art Director: Pedro Minari
Intern Copywriter: Jessie Montalbo
Intern Art Director: Kailin Zhang
Director of Broadcast Production: Jaclyn Garfinkle
Co-director Production: Alexandre Andre
Producer: Maddy OShaughnessy
Mac Artist: Romy Nanola
Chief Strategy Officer: Jeremy Daly
Group Strategy Director: Sarah Almond
Director of Strategy: Amine Rais
Managing Director TD: Sandi Truffen
VP, Group Account Director: Kristine Lafreniere
Group Account Director: Tim Binkley
Account Director: Sachin Sahu
Account Director: Connie Ponari
Account Supervisor: Devin Ste. Marie

PRODUCTION
Visual Art: Black Madre
Visual Art consultant: Paul Scott Canavan

Production Designer: Goran Joksimovic

ThePub
Robert Blair: Senior Project Manager
Ariane Rios: Project Manager
Jessica Daoud: Motion Graphics Animator
Crystal Swarts: Motion Graphics Animator

Diamond
Lorri MacDonald, Managing Director, Diamond
Julie Dunning, Group Account Director, Diamond
Erin Voth, Director, Influencer Marketing, Diamond
Jill Neaven, Sr. Strategist, Influencer Marketing, Diamond

Hogarth
Vanessa Di Staulo, Editor