2025 Winner

In a first-to-market move from a Canadian bank-owned brokerage, TD launched a new investing feature called “Fractional Shares” that allows people to buy a portion of pricey blue-chip stocks, something that could be of particular interest to first-time investors. “Own It” by Ogilvy shows how easy it is to purchase fractional shares through the TD Direct Investing app. The humorous spot shows a casually dressed young woman buying her first fractional shares, joyously announcing she’s a partial owner at locations of the companies she’s invested in, interrupting a movie shoot and appearing on the field during a baseball game.

Credits

Global CMO: Tyrrell Schmidt
CMO, Canada: Maja Neable
VP Marketing - NA Brand & Sponsorships: Michael Armstrong
AVP Marketing - Brand Strategy: Sarah Green
VP Marketing, TD Wealth: Michael Letsche
CCO: Francesco Grandi
CSO: Jeremy Daly
Managing Director TD: Sandi Truffen
ECD: Jamie Marcovitch
GCD: Catherine Allen
Sr Manager COE: Brad Buset
Associate VP Marketing, TD DI: Ryan Kalsi
Sr Group Marketing Manager, TD DI: Bhavin Lad
Marketing Manager, TD DI: Mary Jane Ardron
GCD: Randy Stein
Sr Copywriter: Andrew Erskine
Sr Art Director: Emmanuel Torres
CD, QC: Laurent Prud’homme
Sr Producer: Cameron Moffat
Sr Producer, QC: Linda Leroux
Group Strategy Director: Sarah Almond
Sr Strategist: Lucas Marlino
Sr Strategist: Maddie Pace
VP, Group Account Director: Kristine Lafreniere
Account Director: Sachin Sahu
Account Director, QC: Alexandra McGregor
Account Exec: Kelly Oo
In house Agency: A361
Influencer Agency: Diamond

Unison
Megan Lubberts: VP, Media Planning
Nicolle Williams: Account Director, Media Planning
Christian Pereira: Associate Director
Raghav Budhraja: Sr Planner, Media Planning

Soft Citizen
Director: Aircastle
Exec Producer/Producers: Rob Burns, Link York, Eva Preger
DP: Ekkehart Pollack
Line Producer: Kelly King
Onset VFX Supervisor: Andres Kirejew
Service Company: Tuna Icon, Belgrade Serbia
Service Producer: Luka Mrvos

Exec Producer: Kayan Choi
Editor: Chris Murphy
Assistant: Kerstin Juby
Colour: Artjail
Colourist: Clinton Homuth
Colour Assistant: Austin Tang
Exec Producer: Caitlin Schooley-Groneveldt
VFX/Finishing: Artjail
VFX Supervisor: Andreas Maaninka
Head of 3D: Gene Dreitser
Head of 2D: Andres Kirejew
VFX Artists: Alex Shahviri, Andrew Thiessen, Lorne Kwechansky, Arash Shahabi
Online Artist: Alex Shahviri

Grayson Music
CD: Mark Domitric
Exec Producer: Kelly McCluskey
Producer: Sharon Yokoyama
Sound Designer: Brian Bernard
Engineer: Jacob Gauthier-Robitalle
VO Artist (EN): Aaron Goodson
Audio QC: La majeure
VO Artist (FR): Marieme Ndiaye