2025 Winner
SilverVisual Effects
McDonald's
"The Grinch Meal"
The Vanity
"The Grinch Meal"
The Vanity
McDonald’s “The Grinch Meal” featured a life-sized Grinch who sees people in “Canada-land” enjoying their time together over meals at the fast food restaurant. Annoyed that he wasn’t invited, the Grinch concocts his version of a McDonald’s meal which, among other things, involves sprinkling dill over fries, that he assumes people will loathe. Instead, the restaurant-goers love the meal and, as a result, they love the Grinch. A Grinch costume, mini handmade set of the wintry Canada-land and a life-sized set of the character’s lair were created to establish the world of the Grinch.
Credits
Agency: Wieden + KennedyCreative Director: Rose Sacktor
Creative Director: Paddy Treacy
Art Director: Nikki Vandervelde
Copywriter: Mikayla Dumas
Senior Producer: Athena Kouverianos
Colour: Andrew Exworth
VFX: Naveen Srivastava, Sean Cochrane, Kaelem Cahill, Noah Matikainen
CG: Josh Clifton & Susana Sierra
Executive Producer: Kayla Baxter
Production: Alfredo
Executive Producer: Holly Rowan
Director: Jesse James McElroy
Line Producer: Jeff Darragh
Food Stylist: Carole Brown
Editorial: Daydream
Executive Producer: Ainslie Thomas
Editorial: Red Barbaza
Audio House: Oso
Executive Producer: Hannah Graham
Music Director: Harry Krazan