2025 Winner

With food insecurity reaching record highs in Quebec, The Media Food Drive’s 24th annual campaign aimed to show how quickly hunger can take hold. Drawing on real stories from food assistance recipients, “Hunger: The End” used short narratives – films, audiobooks and more – that end abruptly with the word “FAIM.” In French, “faim” means “hunger” but sounds similar to “fin,” or “The End,” creating a powerful double meaning. Each story ended with a sudden hardship that brought hunger and the story itself to an abrupt close. TV spots featured cinematic elements and well-known Quebec actors to make the impact feel even more real.

Credits

CREATIVE AGENCY: Cartier
PARTNER AGENCY, MEDIA RELATIONS: 180DEUX
PRODUCTION HOUSE: Romeo
SOUND STUDIO: Circonflex
COLORISATION: Mels
CLIENT: La guignolée des médias (The Media Food Drive)

Agency :
ACCOUNT SERVICES:
VICE-PRESIDENT AND PARTNER: Audrée Couture
ACCOUNT MANAGER: Virginie Jamieson

CREATION:
VICE-PRESIDENT AND PARTNER: Sébastien Pelletier
CREATIVE DIRECTOR: Daniel Beaumont
COPYWRITER: Guillaume Denault
ART DIRECTOR: Antoine C. Buteau
AGENCY PRODUCER: Mélissa Lépine
MOTION DESIGNER: François Brisson

Production :
DIRECTOR: Sophia Belahmer
ASSISTANT DIRECTOR: Sarah Massicotte
EXECUTIVE PRODUCER: France Aimy Tremblay
LINE PRODUCERS: Zoé Noël, Sarah Massicotte
LOCATION AND PRODUCTION DIRECTOR: Isabelle Tremblay
PRODUCTION MANAGER: Julien Marais
CASTING DIRECTOR: Andrée Giraldeau
DIRECTOR OF PHOTOGRAPHY: Nicolas Poitras-Gamache
1ST ASSISTANT CAMERA: Sébastien Blais
2ND ASSISTANT CAMERA: Marc André Millette
GAFFER: Charlotte Lari
BEST BOY ELECTRIC: Félix Côté
KEY GRIP: Alexandra Elkin
BEST BOY : Patrice Arseneault
SOUND RECORDIST: Dominique Greffard
STYLIST: Corinne Fortin
WARDROBE LOAN: Renaissance Québec
ART DIRECTOR: Joannie Primeau
MAKEUP ARTIST: Ann-Frédéric Tremblay
OFFLINE EDITOR: Jonathan Verreault
ONLINE EDITOR: Roxanne Bonneterre
COLORIST: Jérôme Cloutier
ORIGINAL COMPOSITION: Pierre-Philippe Côté
SOUND ENGINEER: Martin Boisselle

Client :
COMMUNICATIONS AND MEDIA RELATIONSHIPS STRATEGIST: Isabelle Fafard
COMMUNICATIONS, SOCIAL MEDIA AND MEDIA RELATIONSHIPS STRATEGIST: Denise Deveau