2025 Winner

To celebrate its 60th anniversary, Tim Hortons wanted to uphold its tradition of highlighting Canadian stories. “The Last Timbit: A Sixtieth Anniversary Musical” campaign was a theatrical show based on the real story of a group of strangers
who found refuge in a Tim’s during a snowstorm.

The show was led by the originating producer of the hit musical Come From Away and featured an award-winning writing team and several Broadway stars. From the plot to the songs, the brand permeated every aspect of the show, resulting in a 75-minute ad that didn’t feel like an ad. Thousands of people paid more than
$343,000 to watch the show.

The musical ran for a week at Toronto’s Elgin Theatre, premiering to sold-out performances. Tim Hortons also partnered with Bell to create a film version that streamed on Crave, which was viewed in every province.

Credits

GUT
Founder, Creative Chairman: Anselmo Ramos
Founder, Creative Chairman: Gaston Bigio
Global CEO: Andrea Diquez
Global Head of Operations: Agustina Garavilla
Global Chief Growth Officer: Carmen Rodriguez
Chief Creative Officer: Juan Javier Peña
Chief Creative Officer: Max Geraldo
Executive Creative Director: Brynna Aylward
Executive Creative Director: Christian Buer
Associate Creative Director: Eva Feldmann
Associate Creative Director: Jennifer Saunders
Art Director: Lindsay Newton
Copywriter: Joshua Holloway
Design Director: Philippe Demar
Design Lead: Abraham Beltran
Managing Director: Ryan O’Hagan
Head of Accounts: Natalie Street
Group Account Director: Alessio De Civita
Account Director: Tyler Yukich
Account Supervisor: Patrick Cowan
Account Executive: Santiago Mottoa
Head of Production: Aimee DeParolis
Motion/Content Production Lead: Kelly Mark
Studio Lead: Philip Donnelly
Chief Strategy Officer: Dino Demopoulos
Head of Strategy: Amy Badun
Senior Strategist: Gvantsa Datuashvil
Head of Content: Emily Barnes
Senior Content Strategist: Gaston Figallo
Content Strategist: Victoria Vecchio

TIM HORTONS
President, Canada & USA: Axel Schwan
Chief Marketing Officer: Hope Bagozzi
Head of Marketing Communications: Solange Bernard
Marketing Director: Heather MacLeod
Senior Marketing Manager: Rachel Meihm
Communications Director: Michael Oliveira

MUSICAL TEAM
Producer: Michael Rubinoff
Project Manager: Renee Strasfeld
Music & Lyrics: Anika Johnson
Music & Lyrics: Britta Johnson
Book: Nick Green
Director: Brian Hill

Craft Public Relations
President: Lisa Pasquin
Senior Vice President: Ali Azzopardi

.monks
Senior Director, Media Solutions: Michael Ophelders

Horizon Media
Director, Business Solutions: Tim Harris