2025 Winner

To promote FILA’s 2024 collection for fall and winter, the “Bellissimo” campaign wanted to blend high performance and zest for life while also celebrating the brand’s Italian craftsmanship and sports culture. The spot follows a pizza driver wearing FILA, who makes a delivery to a country club, where patrons happen to also be sporting the brand’s latest collection as they play tennis and golf and gather to eat. Set to an Italian song, snippets of conversations are interspersed between sounds of cocktail party chatter, grunts during a tennis game, the landing of a helicopter and speeding golf carts – all depicting people who embrace a life of grit and grace.

Credits

Cult Studio:
Theo Porcet – Sound Designer
Gino Visconti – Sound Designer
François Bélanger – Sound Engineer
Casper Koopman – Music Producer
Vanessa Gauthier – Post-Audio Producer
Alexis Charpentier – Executive Producer
Sid Lee:
Tom Ramsden – Chief Executive Officer, USA
Bruno Luglio – Executive Creative Director
Lucas Tristao – Creative Director
Sara Phillips – Creative Director
Isabelle Allard – Creative Director
Ryan King – Copywriter
Manon Lebreton – Art Director
Eleni Alafoginis – Art Director
Annie-Ly Quan – Head of Growth
MC Cabral – Head of Strategy
Mason Pereira – Strategy Director
Natalie Rodriguez – Strategy Director
Gaëlle Paquet – Account Executive
Yasmine Uteene – Account Executive
Vanessa Gervais – Executive Producer
Smith – Producer
Joannie Tellier – Producer
Elie Kimbembe – Content Creator
Misha Mulalu – Content Creator
Paulo Vivanco – Content Creator
FILA:
Emily Maxey – Senior Vice President, Marketing
Mark Goldman – Senior Director of Brand Marketing
Erik Troedsson – Director of Brand Marketing
Sydney Weymouth – Director, Social Media and Influencer Marketing
Division:
François Rousselet – Director
Max Siedentopf – Photographer
Jacq Wilkinson – Executive Producer
Mathilde Hamart – Producer
Julia Coste, Gaspard Faytre – Production Coordinator
Arnau Valls Colomer – Director of Photography (DOP)
Liate Cohen – Stylist
Adriana Legay – Editor
Cuvelier Clémence – Post-Producer
Twentyfour Seven:
Oriol Rodriguez, Richard Webb – Executive Producer, Production Servicing
Pete Crusafon – Producer, Production Servicing
Vivi Oliver – Production Manager
The Trafik:
Daniel de Vue – Colorist
Sasha Pace – Producer, Color Grade
Arketype:
Yacine Gueddari – Flame Artist
Maud Sicre – Flame Artist
Olivier Masson – Flame Artist
Philippe Toupin – Flame Artist
Emmanuel Mazeron – Flame Artist
Chantelle Blagrove – Executive Producer, Online & VFX
Ariane Bérubé – Producer