2025 Winner

Halo Dental Technologies is a Canadian startup that developed a connected digital mirror for dentists and aimed to generate 500 pre-orders – despite a base price of $3,500 compared to just $10 for a traditional mirror. Recognizing that dentistry is a high-stress profession, the brand positioned itself as a well-being tool that helps dentists rediscover their passion for their work. The brand emphasized the fusion of technology and humanity, using bright colours to reflect the energy of a startup. Photography conveyed serenity through light and shadow – an intentional nod to the company’s name. The logo featured two shapes, inspired by the mirror’s light, that formed the letter H. The digital experience included interactive 3D product demos, allowing dentists to quickly grasp the mirror’s benefits. To date, nearly 700 orders have been placed through the site.

Credits

CREATIVE AGENCY: LG2
CLIENT: Halo Dental Technologies
SOUND STUDIO / ENGINEERING: Rodéo FX Audio
COLORIZATION: Post-Moderne

CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault, Josh Stein
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Nicolas Baldovini
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Julie Pilon
EXECUTIVE CREATIVE DIRECTION: Joël Auchu
CREATIVE DIRECTION: Marc-André Dandurand
COPYWRITING: Geneviève Jetté, Coralie Brindle
ART DIRECTION: Marc-André Dandurand
STRATEGIC PLANNING: Ariane Lafleur
DESIGN: Julien Baveye
UX DESIGNER: Clara Lafrance
UI DESIGNER: Quentin Renaud, Sophie Giraldeau
PERFORMANCE ANALYST: Jean-François Picard, Anne Sophie Forget
ACCOUNT SERVICES: Alice Dawlat, Charlotte Bergeron, Catherine Roy, Camille Chrétien, Gabrielle Tanguay
TECHNICAL DIRECTION: Romain Prache
TECHNOLOGY DEVELOPMENT: Romain Avalle
DEVELOPERS : Constance Souville, Dave-Enrick Proulx, Jean-Simon Bondaz
DEVELOPERS: Constance Souville, Dave-Enrick Proulx, Jean-Simon Bondaz
USER TESTING: Marc-Antoine Leclerc
SOLUTIONS ARCHITECTURE: Cédric Givord
AGENCY PRODUCTION: Emmanuelle Bérubé
MOTION DESIGN: Samuel Thibodeau
EDITING: Carl Munger, Jean-Philippe Granger
ILLUSTRATION: Quentin Renaud, Julien Baveye
3D: Samuel Thibodeau