2025 Winner

The first edition of Fono, a new music festival organized by Bleufeu, was designed to celebrate and extend summer – pushing the season into mid-September. The two-day, 2024 event took place in a vacant location, where guests could enjoy performances from a range of current artists. The “Fono” logo was built like the festival itself: using elements like rigging systems and speakers that could be assembled and disassembled to adapt to different environments. The platform’s vibrant, bold colours were chosen to evoke the energy and warmth of summer. Following the festival’s success, Fono is set to return in 2025 with an expanded three-day edition.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: BLEUFEU

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault, Josh Stein
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Nicolas Boisvert
CREATIVE DIRECTION: Anthony Verge
COPYWRITING (including content): Béatrice Lachance
DESIGN : Anthony Verge
STRATEGIC PLANNING: Christine Larouche
CLIENT SERVICES: Marilyne Beaudoin, Fredérique Morel, Marie-Jeanne Bouchard
PROJECT MANAGEMENT, PRODUCTION: Julie Pichette
MOTION DESIGN: Daniel Martinez-Mendoza
GRAPHIC PRODUCTION: Sylvain Grégoire