2025 Winner

Humber River Health in Toronto is North America’s first digital-first hospital. Its state-of-the-art digital infrastructure enables it to achieve unprecedented efficiencies, lower wait times and better outcomes than any other hospital in Canada. To attract donations to continue its innovations, the “Healthcare Lives” spot positions it as the answer to keeping Canada’s universal healthcare alive. The spot follows a car accident victim’s journey through the system – highlighting sounds such as a sigh after being placed on a gurney, hospital doors banging, a sniffle when good news is delivered – interspersed by milestones in Canada’s health system.

Credits

Agency: Diamond
Chief Creative Officer: Peter Ignazi
VP, Group Creative Director, Art Director: Anand Iyer
VP, Group Creative Director, Copywriter: Simon Craig
Chief Strategy Officer: Lori Davison
Sr. Strategist: Mark Pakhuongte
Managing Director: Lorri MacDonald
VP, Group Account Director: Colleen Kelly
Program Director: Larissa Varga
Head of Production: Mark Graham
Producer: Leia Comegna
Design Director: Kyle Nielsen

Brand/Client: Humber River Health Foundation
President & CEO: Sandra Sualim
VP, Marketing & Donor Engagement: Michelle Tafler

Production Company: Skin & Bones
Director: Stuart McIntyre
Cinematographer/DP: Kris Belchevski
Executive Producer: Joan Bell
Executive Producer: Liane Thomas
Line producer: Amalie Bruun
2nd Unit: Sam Hughes
2nd Unit: John Glenndon
Set Designer: Phillip Barker

Casting Agency: Mann Casting

Editorial Company: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Griffin Stobbs
Executive Producer: Melissa Kahn

Colour Transfer: Alter Ego Post
Sr. Colorist: Wade Odlum
Colour Assistant: Sabrina Salerno
Producer: Spencer Butt

Music House: Walker
Executive Producer: Stephanie Pigott
Engineer: Ignazio Zas

Online: Fort York SFX
Lead VFX Artist: Melissa Vasiliev
VFX Assistant: Serena Choi
Executive Producer: Erica Bourgault-Assaf

Photography: Westside Studios
Photographer: Matt Barnes
Producer: Natalie D’Urbano

PR company: Heads & Tails

Media agency: OMD media