2025 Winner

When a TikTok video of parents asking “Who wants to go to the Four Seasons Orlando?” went viral thanks to their one-year-old’s response of “Meeeeeee!”, Four Seasons saw an opportunity to win over a millennial audience. “Four Seasons Baby” featured a response post by hotel staff inviting the baby and her family for an epic stay – documented with GIFs, stickers and memes. Planned and shot within seven days, the digital campaign became the brand’s best performer and generated 1.9 million TikTok engagements, $10 million in earned media value and even inspired a new
song on Spotify.

Credits

CLIENT CREDITS:
Sarah Tuite - Senior Vice President, Corporate Communications and Public Relations
Megan Page - Senior Director, Integrated PR & Social Media Communications
Stephanie Bridge - Director, Social Media Marketing
Brittney Newstead - Manager, Social Media and Influencer Strategy
Madelyn Hake - Public Relations Manager, Four Seasons Resort Orlando at Walt Disney World® Resort
Anthony Field - Manager, Social Media Operations and Performance
Julie Lipson - Coordinator, Social media Operations
Dana Veljic - Coordinator, Corporate Communications, Reputation Management
Alan Reichbart - Regional Director of Marketing, Four Seasons Resort Orlando at Walt Disney World® Resort
Dana Berry - Senior Director of Public Relations, Four Seasons Resort Orlando at Walt Disney World® Resort
Eleanor Deacon – Director, Corporate Communications
Andrew Galloro – Senior Director, Corporate Communications
Melanie Mendes – Coordinator, Corporate Communications

Agency: We Are Social Canada
Coby Shuman - Managing Director
Krisztina Virag - SVP, General Manager
Garrett Tonge - Creative Director
Karen King - Creative Director
James Lachno - Head of Strategy
Lesley Nimmo - Associate Design Director
Devon Vipond - Senior Director, Research & Insight, NA
Monica Patino - Group Account Director
Stephanie Hancock - Editorial Director
Kendra Thompson - Senior Copy & Content Writer
Savanna Tagliafierro - Senior Designer
Jeca Martinez - Content Creator
Shakura Galloway - Editorial Art Director
Celine Campbell - Associate Editorial Director
Emma MacArthur - Bilingual Social Media Manager
Emmanuelle Dean - Strategist