2025 Winner

With its new fundraising campaign, CHU Sainte-Justine aimed to raise the largest amount in Quebec’s philanthropic history to secure the hospital’s leadership in pediatric healthcare, and fund its transition into the era of precision medicine. “The Orange” showed how a real child’s life was transformed by advanced medical care. Through animation and a tone that is delicate and full of childlike innocence, the three-minute video features a girl who goes about her life with a tumour in her head, represented to the viewer as an orange, until a doctor removes it.

Credits

CREATIVE AGENCY: LG2
CLIENT: Fondation CHU Sainte-Justine
POST-PRODUCTION COMPANY: Rodeo FX, FAAV Studio
SOUND STUDIO: Circonflex
MEDIA AGENCY: Jungle
PUBLIC RELATIONS AGENCY: YPR

LG2
CREATIVE DIRECTION: François Sauvé
COPYWRITING: Guillaume Bergeron, Charlotte Perrault
ART DIRECTION: Mario Pesant, Miriam Rondeau
STRATEGIC PLANNING: Stéfanie Forcier
CLIENT SERVICES: Julianne Guilbault, Judith Dupuis, Karine Payette
PROJECT MANAGEMENT, PRODUCTION: Justine Trottier
AGENCY PRODUCTION: Isabelle Fonta, Geneviève Demers
GRAPHIC PRODUCTION:
PHOTOGRAPHY: Manon Rémillard
INTEGRATOR: Cedrick Patenaude
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault, Josh Stein
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
EXECUTIVE CREATIVE DIRECTION: François Sauvé

ANIMATION / POST-PRODUCTION
PRODUCER: Véronique Poulin / Luka Tremblay
DIRECTOR: Raphaël Ouellet
DOP: Raphaël Ouellet
PHOTOGRAPHY: Raphaël Ouellet
RETOUCH: Pénélope St-Cyr Robitaille

ANIMATION DIRECTOR: Benoît Therriault, Pierre-Hugues Dallaire
VFX SUPERVISION: Erik Gagnon
PRODUCTION: Denise Dietz
ANIMATION: Xavier Sailliol, Hannes Stummvoll, Mathieu Favreau, Ranine Chav Khun
ENVIRONMENT: Eric Stevenot
COLORISATION : Benoît Côté
COMPOSITING: Cesar Mion, Camille Potvin, Anne Georges, Aurelie Lafitte

ENGINEERING: Frédéric Laurier et Craig Murdock
MUSIC: François-Pierre Lue, Olivier Girard, Paul-Étienne Côté
MUSICAL SUPERVISION: Laurence Guichandut

PRESIDENT: Yanik Deschênes
PR & INFLUENCE MARKETING DIRECTOR: Laetitia Harty
MEDIA RELATIONS MANAGER: Pauline Lazarus
PR & INFLUENCE MARKETING COORDINATOR: Jasmine Dufour-Grégoire

FONDATION CHU SAINTE-JUSTINE
DIRECTOR, COMMUNICATIONS: Julie Veilleux
VP MARKETING AND COMMUNICATIONS: Emmanuelle Ouimet,
PRESIDENT AND GENERAL MANAGER: Delphine Brodeur