2025 Winner

Liberation75 aimed to make Grade 6 Holocaust education mandatory, ensuring students would learn the lessons of the tragedy and be empowered to stand up against hate. “Young Again, Never Again” turned Holocaust survivors into influencers – using AI to depict their younger selves. Because childhood photos of survivors are rare, the campaign used restored images of young survivors, blended with portraits of their older selves, to create striking visuals that conveyed a powerful transition through time and paid tribute to their resilience. A direct mail piece featuring these visuals was sent to all Canadian education ministers to encourage the adoption of the mandate.

Credits

TBWA\Canada – Agency
Adam Reeves, CCO
Eva Polis, Executive Ceative Director
Howard Poon, VP, Design
Adnan Huseinovic, Design Director
Dax Fullbrook, Senior Art Director
John Naboye, Graphic Designer
Hilary Zak, Digital Design Lead
Eva Polis – Senior Copywriter
Paul Lemmerick, Copywriter
Denise Williams, Group Account Director
Zech Del Rosario, Account Executive
Debbie Shinehoft, Director of Production
Dale Spychka, Senior Production Artist
Steve Emmens, Managing Director
Mark D' Amico, Editor
Rose Lipszyc, Survivor
Georgine Nash, Survivor
Andy Reti, Survivor
Judy Weissenberg Cohen, Survivor
Gershon Willinger, Survivor
Sean Kopen , Director of Program Management
Kathy Shapka, VP, Media Director
George Strakhov, AI
Bronson Petrovic, Digital Strategist
Eve Remillard-Larose, CEO

PostPro Media:
Kylie Kumar, Editor
Melanie Snagg, Editor
Jason Taylor, Editor

Undefined/Radke
Framestore
Company3
Eggmen - Sound Design/Mix
The Ski Team
Koko Production

Justine Apple Photography
Jigsaw Casting
PosterTech
NexGen Graphics
Flip9